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The electronic bazaar: from the silk road to the e-Road
1
(Bloor, Robin)
Simplicity marketing: end brand complexity, clutter, and confusion
1
(Cristol, Steven M.) (Sealey, Peter)
The e-commerce arsenal: 12 technologies you need to prevail in the digital arena
1
(Gutzman, Alexis D.)
Deep branding on the Internet: understanding and increasing the impact of the web on your brands,…
1
(Braunstein, Marc) (Levine, Edward)
Digital rush: nine internet startups in the race for dot.com riches
1
(Aspatore, Jonathan Reed) (Abell, Alicia)
Building brand-width : closing the Sale on Line
1
(Zyman, Sergio) (Miller, Scott)
The anatomy of buzz: how to create word-of-mouth marketing
1
(Rosen, Emanuel)
The anatomy of buzz : creating word of mouth marketing
1
(Rosen, Emanuel)
International marketing strategy
1
(Bradley, Frank)
Marketing strategy, planning and implementation
1
(Boyd, Harper W. Jr.) (Larreche, Jean-Claude) (Walker, Orville C. Jr.)
Marketing challenges: cases and exercises
1
(Lovelock, Christopher H.) (Wenberg, Charles B.)
Marketing research
1
(Aaker, David A.) (Kumar, V.) (Day, George S.)
Marketing research state-of-the-art perspectives
1
(Chakrapani, Chuck (ed.))
How to build a profitable e-commerce strategy B2B
1
(Cunningham, Michael J.)
Global marketing management
1
(Kotabe, Masaaki) (Helsen, Kristiaan)
Global marketing strategy
1
(Douglas, Susan P.) (Craig, C. Samuel)
Global marketing: foreign entry, local marketing & global management
1
(Johansson, Johny K.)
Global marketing for the digital age
1
(Bishop, Bill)
Marketing management: analysis, planning, implementation and control
1
(Kotler, Philip)
Permission marketing: turning strangers into friends, and friends into customers
1
(Godin, Seth)
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