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The anatomy of buzz : creating word of mouth marketing
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(Rosen, Emanuel)
International marketing strategy
1
(Bradley, Frank)
Marketing strategy, planning and implementation
1
(Boyd, Harper W. Jr.) (Larreche, Jean-Claude) (Walker, Orville C. Jr.)
Marketing challenges: cases and exercises
1
(Lovelock, Christopher H.) (Wenberg, Charles B.)
Marketing research
1
(Aaker, David A.) (Kumar, V.) (Day, George S.)
Marketing research state-of-the-art perspectives
1
(Chakrapani, Chuck (ed.))
How to build a profitable e-commerce strategy B2B
1
(Cunningham, Michael J.)
Global marketing management
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(Kotabe, Masaaki) (Helsen, Kristiaan)
Global marketing strategy
1
(Douglas, Susan P.) (Craig, C. Samuel)
Global marketing: foreign entry, local marketing & global management
1
(Johansson, Johny K.)
Global marketing for the digital age
1
(Bishop, Bill)
Marketing management: analysis, planning, implementation and control
1
(Kotler, Philip)
Permission marketing: turning strangers into friends, and friends into customers
1
(Godin, Seth)
Customer-driven marketing: the ideal way to increase profits through marketing, sales and service…
1
(Frazer-Robinson, John)
Selling dreams: how to make any product irresistible
1
(Luigi, Gian) (Longinotti-Buitoni) (Longinotti-Buitoni, Kip)
Loyalty.com: customer relationship management in the new era of Internet marketing
1
(Newell, Frederick)
Experiential marketing how to get customer to sense, feel, think, act, and relate to your company…
1
(Schmitt, Bernd H.)
Marketing research
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(Parasuraman, A)
Marketing theory, (philosophy of science perspective/ proceedings series)
1
Marketing models
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(Kotler, Philip) (Lilien, Gary L.) (Moorthy, K. Sridhar)
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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