Found 1552 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 76 77 78

Emotional Branding and the Strategic Value of the Doppelganger Brand Image

1
(Rindfleisch, Aric) (Thompson, Craig J.) (Arsel, Zeynep)

Brands as Signals: A Cross-Country Validation Study

1
(Erdem, Tulin) (Valenzuela, Ana) (Swait, Joffre)

Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New Versus Inc…

1
(Robinson, William T.) (Min, Sungwook) (Kalwani, Manohar U.)

Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions

1
(Tellis, Gerard J.) (Spann, Martin)

Customer Satisfaction and Stock Prices: High Returns, Low Risk

1
(Mithas, Sunil) (Fornell, Claes) (Krishnan, M. S.) (Morgeson, Forrest V., III.)

Understanding Consumer Responses to Product Risk Information

1
(Cox, Anthony D.) (Cox, Dena) (Zimet, Gregory)

The Influence of founding team company affiliations on firm behavior

1
(Beckman, Christine M.)

Perceptions versus performance when managing extensions: new evidence about the role of fit betwe…

1
(Carter, Robert E.) (Curry, David J.)

Exploring the dynamics of antecedents to consumer-brand identification with a new brand

1
(Ahearne, Michael) (Lam, Son K.) (Mullins, Ryan) (Hayati, Babak) (Schillewaert, Niels)

Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high…

1
(Grewal, Rajdeep) (Johnson, Jean L.) (Chandrashekaran, Murali) (Mallapragada, Girish)

Incumbents' defense strategies: a comparison of deterrence and shakeout strategy based on evoluti…

1
(Homburg, Christian) (Furst, Andreas) (Ehrmann, Thomas) (Scheinker, Eugen)

Greening" the marketing mix: do firms do it and does it pay off?

1
(Katsikeas, Constantine S.) (Leonidou, Constantinos N.)

It's not easy being green: the effects of attribute tradeoffs on green product preference and choice

1
(Olson, Erik L.)

Critical service logic: making sense of value creation and co-creation

1
(Gronroos, Christian) (Voima, Paivi)

1984 AMA educations' proceedings

1
(Belk, Russell W...[et.al])

Diffusing marketing theory and research the contributions of Bauer, Green, Kotler, and Levitt

1
(Gardner, David M.)

1990 AMA winter educators conference : marketing theory and applications

1
(Linchtenthal, David)

Conceptual and theoritical developments in Marketing

3

A Comparison of segment retention criteria for finite mixture logit models

1
(Andrews, Rick L.) (Currim, Imran S.)

Cross-sectional versus longitudinal survey research: concepts, findings, and guidelines

1
(Rindfleisch, Aric) (Moorman, Christine) (Ganesan, Shankar) (Malter, Alan J.)
Hal. Awal Sebelumnya 76 77 78