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Global marketing for the digital age
1
(Bishop, Bill)
Marketing management: analysis, planning, implementation and control
1
(Kotler, Philip)
Permission marketing: turning strangers into friends, and friends into customers
1
(Godin, Seth)
Customer-driven marketing: the ideal way to increase profits through marketing, sales and service…
1
(Frazer-Robinson, John)
Selling dreams: how to make any product irresistible
1
(Luigi, Gian) (Longinotti-Buitoni) (Longinotti-Buitoni, Kip)
Loyalty.com: customer relationship management in the new era of Internet marketing
1
(Newell, Frederick)
Experiential marketing how to get customer to sense, feel, think, act, and relate to your company…
1
(Schmitt, Bernd H.)
Marketing research
1
(Parasuraman, A)
Marketing theory, (philosophy of science perspective/ proceedings series)
1
Marketing models
1
(Kotler, Philip) (Lilien, Gary L.) (Moorthy, K. Sridhar)
Managing global marketing cases and text
1
(Kashami, Kamran)
Modern marketing theory critical issues in the philosophy of marketing science
1
(Hunt, Shelby D.)
Cases in marketing management issues for the 1990s
1
(Hinkle, Charles L.) (Johnston, Wesley J) (Lanigan, Esther F.)
Marketing classics a selection of influential articles
1
(Enis, Ben M.)
International marketing a global perspective
1
(Dahringer, Lee)
The Marketing revolution a radial manifesto for dominating the market place
1
(Clancy, Kevin J.)
Global marketing management cases and readings
1
(Bartlett, Christopher A.) (Quelch, John A.) (Buzzell, Robert D.)
Consumer behavior and marketing action
1
(Assael, Henry)
Marketing research
1
(Aaker, David A.)
Peran personal norm pada theory of planned behavior dalam menjelaskan perilaku (studi pada perila…
1
(Setiawan, Budi) (Dr. Setyo Hari Wijanto (Penguji)) (Dr. Ignatius Heruwasto (CoPromotor)) (Daniel Tumpal Hamonangan Aruan, Ph.D (Penguji)) (Sri Rahayu Hijrah Hati, Ph.D (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Prof. Firmanzah, S.E., M.M., M.Phil., Ph.D (Penguji)) (Dr. Nuri Wulandari (Penguji))
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