Found 1552 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

1
(Pauwels, Koen) (Hanssens, Dominique M.) (Siddarth, S.)

An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrel…

1
(Sun, Baohong) (Erdem,, Tülin)

Can Repeating a Brand Claim Lead to Memory Confusion? The Effects of Claim Similarity and Concurr…

1
(Law, Sharmistha)

Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing

1
(Mitra, Debanjan) (Golder, Peter N.)

Understanding the Role of Preference Revision and Concession in Group Decisions

1
(Aribarg, Anocha) (Arora,, Neeraj) (Bodur, H. Onur)

When Are Stockpiled Products Consumed Faster? A Convenience-Salience Framework of Postpurchase Co…

1
(Chandon, Pierre) (Wansink, Brian)

The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior

1
(Erdem, Tulin) (Swait, Joffre)

Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions

1
(Krishna, Aradhna) (Feinberg,, Fred M.) (Zhang, Z. John) (Fred M. Feinberg)

Price Competition under Stockpiling and Flexible Consumption

1
(Bell, David R.) (Iyer, Ganesh) (Padmanabhan, V)

Distribution Intensity and New Car Choice

1
(Siddarth, S.) (Bucklin, Randolph E) (Risso,Jorge M. Silva)

Decomposing Promotional Effects with a Dynamic Structural Model of Flexible Consumption

1
(Chan, Tat) (Zhang, Qin) (Narasimhan,, Chakravarthi)

Anytime versus Only: Mind-Sets Moderate the Effect of Expansive versus Restrictive Frames on Prom…

1
(Patrick, Vanessa M.) (Cheema,, Amar)

When 2 + 2 Is Not the Same as 1 + 3: Variations in Price Sensitivity across Components of Partiti…

1
(Hamilton, Rebecca W.) (Srivastava, Joydeep)

Attentional Contrast during Sequential Judgments: A Source of the Number-of-Levels Effect

1
(Janiszewski, Chris) (Wilde, Els De) (Cooke, Alan D. J)

Listening to Strangers: Whose Responses Are Valuable, How Valuable Are They, and Why?

1
(MacInnis, Deborah J.) (Weiss, Allen M.) (Lurie, Nicholas H.)

Gender Jeopardy in Financial Risk Taking

1
(Mittal, Vikas) (Inman, J. Jeffrey) (He, Xin)

A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors

1
(Shiv, Baba) (Nowlis, Stephen M.) (Wadhwa, Monica)

Brand Portfolio Promotions

1
(Aribarg, Anocha) (Arora, Neeraj)

Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models

1
(Rossi, Peter E.) (Bumbaca, Federico (Rico) ,) (Misra, Sanjog)

Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Rem…

1
(Dillon, William R.) (Blattberg, Robert C.) (Briesch, Richard A.)
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir