Found 609 results for your keywords: subject="Advertising"
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Auctioning keywords in online search

1
(Whinston, Andrew B.) (Liu, De) (Chen, Jianqing)

Dynamic and competitive effects of direct mailings: a charitable giving application

1
(Franses, Philip Hans) (Donkers, Bas) (Diepen, Merel van)

The Influence of consumers' lay theories on approach/avoidance motivation

1
(Jain, Shailendra Pratap) (Mathur, Pragya) (Maheswaran, Durairaj)

Damage from corrective advertising: causes and cures

1
(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)

Breaking through fast-forwarding: brand information and visual attention

1
(Brasel, S. Adam) (Gips, James)

The Effect of competitive advertising interference on sales for packaged goods

1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

Advertising to bilinguals: does the language of advertising influence the nature of thoughts?

1
(Blair, Edward) (Noriega, Jaime)

Reasons for market evolution and budgeting implications

1
(Wang, Fang) (Zhang, Xiao-Ping)

The Effect of competitive advertising interference on sales for packaged goods

1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

The Impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth

1
(Hanssens, Dominique M.) (Villanueva, Julian) (Yoo, Shijin)

History of marketing: a case study of the first advertisement in Indonesia

1
(Hendarto, Kresno Agus)

Vigilant against manipulation: the effect of regulatory focus on the use of persuasion knowledge

1
(Zhu, Rui) (Kirmani, Amna)

The Impact of regulatory focus on adolescents' response to antismoking advertising campaigns

1
(Pechmann, Cornelia) (Zhao, Guangzhi)

Pemahaman anak-anak usia Middle-Childhood terhadap iklan: pengaruh usia, jenis kelamin, interaksi…

1
(Martdianty, Fanny) (Hati, Sri Rahayu Hijrah)

Analisis efektivitas iklan komparatif: industri minuman dalam botol

1
(Yusuf, M. Anisaa) (Afifi, Adi Zakaria)

Social context and advertising memory

1
(Tavassoli, Nader T.) (Puntoni, Stefano)

Choice goal attainment and decision and consumption satisfaction

1
(Lehmann, Donald R.) (Herrmann, Andreas) (Heitmann, Mark)

Free cash flow, agency costs, and the affordability method of advertising budgeting

1
(Richardson, Vernon J.) (Joseph, Kissan)

Advertising, research and development, and systematic risk of the firm

1
(Srinivasan, Raji) (McAlister, Leigh) (Kim, MinChung)

Word of mouth for movies: its dynamics and impact on box pffice revenue

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(Liu, Yong)
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