Found 617 results for your keywords: subject="Advertising"
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Advertising and promotions : an integrated brand approach

3
(Semenik, Richard J.)

Pengaruh Flexible Work Arrangement terhadap Turnover Intention Dimediasi oleh Job Satisfaction da…

1
(Riani Rachmawati (Pembimbing/Promotor)) (Mone Stepanus A. (Penguji)) (Elok Savitri Pusparini (Penguji)) (Juniar Edgina)

Cases in advertising and communications management 3rd ed

1
(Greyser, Stephen A.)

Pemuka pasar Indonesia, strategi komunikasi empat merek lokal

2

Pengaruh Digital Marketing terhadap Attitude toward Digital Marketing dan Purchase Intention yang…

1
(Elevita Yuliati (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Iman Ismail) (Hapsari setyowardhani (Penguji))

A Year in the life of the African-American male in advertising

1
(Bailey, Ainsworth Anthony)

The Influence of metaphors and product type on brand personality perceptions and attitudes

1
(Ang, Swee Hoon) (Lim, Elison Ai Ching)

The Relative effectiveness of comparative and noncomparative advertising

1
(Chang, Chingching)

Children's recall of television ad elements

1
(Maher, Jill K.) (Hu, Michael Y.) (Kolbe, Richard H.)

The Influence of humor strength and humor-message relatedness on ad memorability

1
(Cline, Thomas W.) (Kellaris, James J.)

Responses to humorous ads

1
(Zinkhan, George M.) (Zhang, Yong)

The State of theory in three premier advertising journals: a research note

1
(Pitt, Leyland F.) (Berthon, Pierre) (Caruana, Albert) (Berthon, Jean-Paul)

Comparing the application of integrated marketing communication (IMC) in magazine ads across prod…

1
(Grove, Stephen J.) (Carlson, Les) (Dorsch, Michael)

The Effects of provocation in the form of mild erotica on attitude the ad and corporate image

1
(Pope, Nigel K. L1) (Voges, KEvin E.) (Brown, Mark R.)

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Biltz …

1
(Danaher, Peter J.) (Dagger, Tracey S.)

Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switch…

1
(Anderson, Eric T.) (Simester Duncan)

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological …

1
(Winer, Russell S.) (Pavlou, Paul A.) (Venkaratman, Vinod.) (Dimoka, Angelika) (Vo, Khoi) (Hampton, William) (Bollinger, Bryan) (Hershfield, Hal E.) (Ishihara, Masakazu)

Relating Online, Regional, and National Advertising to Firm Value

1
(Sridhar, Srihari) (German, Frank)

Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims

1
(Grayson, Kent) (Isaac, Mathew S) (Brough, Aaron R)

You Get What You Pay For: The Effect of Top Executives' Compensation on Advertising and R&D Spend…

1
(Lim, Jooseop) (Kim, Joung W.) (Currim, Imran S.)
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