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Pengaruh User-Brand Involvement dalam Membangun Brand Loyalty Generasi Z dalam Aplikasi Spotify d…
1
(Akhir Matua Harahap (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Ulian Taurin Malik (Penguji)) (Ravi Ardiantara Ramadan)
Analisis Faktor Yang Mempengaruhi Customer Brand Loyalty Pada National Brand Dan Private Brand Da…
1
(Hapsari Setyowardhani (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Arya Fattah Muhammad)
Analisis Pengaruh Elemen-Elemen Gamification terhadap Brand Loyalty dimediasi Customer Engagement…
1
(Sumiyarto (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Triana Rahajeng Hadiprawoto (Penguji)) (Atika Choirunnissa)
E-store Brand Personality Congruence for the Brand Uniqlo Among Gen Z in Java Island
1
(Agung Nugroho (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Akila Fayola Maritza)
Pengaruh Rebranding dan Positive Social E-WOM terhadap Brand Attitude dan Purchase Intention pada…
1
(Rizal Edy Halim (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Nissa Ghulma Ratnasari (Penguji)) (Elizabeth Vyde Widhiarti)
Pengaruh Employer Branding terhadap Employee Retention: Peran Mediasi Job Satisfaction, Organizat…
1
(Fanny Martdianty (Pembimbing/Promotor)) (Putri Mega Desiana (Penguji)) (Niken Ardiyanti (Penguji)) (Karina Pricilla)
The Effect of Social Media Marketing on Consumer-based Brand Equity: Understanding The Mediating …
1
(Ira Iriyanty (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Sri Daryanti (Penguji)) (Narendra Krishna Triwardhana)
Sustainable Fashion Purchase Intention Drivers : A Study on Local Slow-Fashion Brands in Indonesia
1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sumiyarto (Penguji)) (Cecilia Claranita Pasaribu)
Analisis Pengaruh Sustainable Marketing Terhadap Customer Loyalty Toyota di Indonesia
1
(Hapsari Setyowardhani (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Muhammad Fahriansyah)
Pengaruh Social Media Marketing Activities (SMMA) Terhadap Consumer’s Purchase Decision Pada Me…
1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Abrian Yusuf)
Analisis Faktor-Faktor yang Mempengaruhi Niat Membeli Kembali Merek Produk Modest Fashion pada Mu…
1
(Arga Hananto (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Nissa Ghulma Ratnasari (Penguji)) (Filzanny Rafa Faza Mutia)
The Branding Trilogy: Gen Z's Values, Brand Consciousness, and Behavioral Intentions in Premium F…
1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Triza Mudita (Penguji)) (Marshanda Nasya Widyarso)
Optimasi Social Media Marketing: Meningkatkan Customer-Based Brand Equity Toyota di JABODETABEK
1
(Rushli Fauzan (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Imam Salehudin (Penguji)) (Agam Anggaraksa)
A Recipe for Customers Repatronage Intention and Brand Resonance at Sushi Tei As an Internet Cele…
1
(Ira Iriyanty (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Daryanti (Penguji)) (Davina Tarisya Putri)
Membangun Brand Loyalty melalui Brand Experience, Brand Love, dan Perceived Quality dengan Brand …
1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Ignatius Heruwasto (Penguji)) (Andara Kusumaningrum)
Purchase Intention Konsumen Gen Z Terhadap Produk Kecantikan Hijau
1
(Rambat Lupiyoadi (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Hapsari setyowardhani (Penguji)) (Rafi Arnaldy)
Analisis Pengaruh Fenomena Idolatry terhadap Loyalitas Merek: Studi pada K-Pop Fan-made Goods di …
1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Ignatius Heruwasto (Penguji)) (Rahel Sihombing)
Analisis Pengaruh Social Media Influencer Attributes terhadap Followers’ Attitude dan Brand Lin…
1
(Rambat Lupiyoadi (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Hana Ria Ramadhan)
Pengaruh Dimensi Brand Personality pada Self Congruity dan Functional Congruity Terhadap Brand At…
1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Eldo Steven Markus Simanjuntak)
Analisis Faktor Attitude Toward TikTok Fashion Influencer Terhadap Brand Attitude dan Purchase In…
1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Yeshika Alversia (Penguji)) (Clarine Iralia)
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