Found 274 results for your keywords: subject="Brand equity"
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Analisis ekuitas merek internal perusahaan dalam pasar B2C (studi pada Starbucks)

1
(Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Adi Zakaria Afiff (Penguji)) (Dr. Nurdin Sobari (Penguji)) (Dr. T. Ezni Balqiah (Penguji)) (Sari, Nadya Permata)

Aktiva tak berwujud

1
(Lisvery, Saoria) (Ginting, Irma Yosephine)

Marketing and firm value: metrics, methods, findings, and future directions

1
(Srinivasan, Shuba) (Hanssens, Donimique M.)

Analisis ekuitas merek internal perusahaan pada industri perbankan (studi pada bank syariah mandiri)

1
(Tessalonika, Nova) (Dr. Nurdin Sobari S.E., M.M (Penguji)) (Dr. Adi Zakaria Afiff MBA (Pembimbing/Promotor)) (Dr. Ir. T. Ezni Balqiah M.E (Penguji))

Pengaruh kredibilitas program berita terhadap ekuitas merek seputar Indonesia RCTI

1
(Setiawan, Budi) (Yuanita, Irma) (Nurmalina, Rita)

Product placement

1
(La Ferle, Carrie) (Edwards, Steven M.)

Pengaruh brand equity dan customer value terhadap customer satisfaction rumah sakit

1
(Sujani) (Harjoko, I Edhy)

Opportunism, knowledge, and the performance of franchise chains

1
(Barthelemy, Jerome)

A Conjoint approach for consumer- and firm-level brand valuation

1
(Jedidi, Kamel) (Ferjani, Madiha) (Jagpal, Sharan)

Consumer perceptions of product variants positioned on atypical attributes

1
(Ratneshwar, S.) (Desai, Kalpesh Kaushik)

Field dependency and brand cognitive structures

1
(Ng, Sharon) (Houston, Michael J.)

Pengaruh brand orientation dengan moderasi organization change readiness di dalam meningkatkan br…

1
(Dr. T. Ezni Balqiah (Penguji)) (Daniel Tumpal H. Aruan, Ph.D (Penguji)) (Sri Rahayu Hijrah Hati, Ph.D (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Penguji)) (Dr. Rizal Edy Halim (CoPromotor)) (Dr. Asnan Furinto (Penguji)) (Tobing, Rudy) (Prof. Dr. Suroso Martowiredjo (Pembimbing/Promotor)) (Dr. M. Gunawan Alif (CoPromotor))

Branding and brand equity

1
(Keller, Kevin Lane)

Brand counterextensions: the impact of brand extension success versus failure

1
(Kumar, Piyush)

Analisis ekuitas merek internal perusahaan di kategori high involvement studi pada nike Indonesia

1
(Nabila, Nuzul Inas) (Prof. Dr. Adi Zakaria Afiff, S.E., MBA (Pembimbing/Promotor)) (Dr. Nurdin Sobari, S.E., M.M (Penguji)) (Dr. Ir. T. Ezni Balqiah, M.E (Penguji))

The Worth of product placement in successful films: an event study analysis

1
(Homburg, Christian) (Wieseke, Jan) (Bornemann, Torsten)

A Hierarchical bayes error correction model to explain dynamic effects of price changes

1
(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)

Introduction to the marketing science institute special section on academic and practitioner coll…

1
(McAlister, Leigh)

Brand concept maps: a methodology for identifying brand association networks

1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

Anteseden ekuitas merek perguruan tinggi: SEM dengan pendekatan two step

1
(Muafi) (Siswanti, Yuni)
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