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Sensemaking for Sales
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(Adamson, Brent)
Technology and market structure : theory and history
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What Is the Purpose of Your Purpose?
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(Knowles, Jonathan) (Hunsaker, B. Tom) (Grove, Hannah) (James, Alison)
The E-commerce arsenal : 12 technologies you need to prevail in the digital arena
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Don’t Buy the Wrong Marketing Tech
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Why You Aren’t Getting More from Your Marketing AI
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How to Design an AI Marketing Strategy
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How Chinese Retailers Are Reinventing the Customer Journey
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Manage the Suppliers That Could Harm Your Brand
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(Toffel, Michael W.) (Short, Jodi L.)
Strategic Identification and Selection of Key Opinion Leaders for Effective Product Promotion in …
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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Muhammad Reza Syahrudin)
Strategic marketing management : a means-end approach
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Brand aid : a quick reference guide to solving your branding problems and strengthening your mark…
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Branding across borders : a guide to global brand marketing
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Global chaser : merek Indonesia perkasa di pentas dunia
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Global marketing : perspectives and cases
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How Direct-to-Consumer Brands Can Continue to Grow
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Net Promoter 3.0.
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(Reichheld, Fred) (Darnell, Darci) (Burns, Maureen)
Analysis of social media strategies on instagram to attract new customers: A Case study of spill …
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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Alvien Hugo Pramono)
Menguji Hubungan Brand Loyalty dan Cross-Category Loyalty Sportswear: Pengaruh Brand Experience d…
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(Adi Zakaria Afiff (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Arga Hananto (Penguji)) (Abubakr Maulwi Chalid)
Marketing communications contexts, strategies and applications 7th ed
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(Fill, Chris) (Turnbull, Sarah)
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