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Multicriterion Clusterwise Regression for Joint Segmentation Settings: An Application to Customer…
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(Brusco J. Michael) (CradiT Dennis J.) (Tashchian Armen)
Specific Investments in Marketing Relationships: Expropriation and Bonding Effects
1
(Rokkan I. Aksel) (Heide B. Jan) (Wathne H. Kenneth)
The Impact of the Internet on Information Search for Automobiles
1
(Ratchford T. Brian) (Lee Soo Myung) (Talukdar Debabrata)
Simultaneous Signaling and Screening with Warranties
1
(Soberman A. David)
The Effect of Forced Choice on Choice
1
(Dhar Ravi) (Simonson tamar)
E-Customization
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(Ansari Asim) (Mela F. Carl)
A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segment…
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(Chung Jaihak) (Rao R. Vithala)
Interdependence and Its Consequences in Distributor-Supplier Relationships: A Distributor Perspec…
1
(Kim Keysuk Stephen) (Hsieh Hung Ping)
A Bargaining Theory of Distribution Channels
1
(Iyer Ganesh) (Boas . Miguel Villas J.)
The Journal of marketing research: its initiation, growth, and knowledge dissemination
1
(Green, Paul E.) (Johnson, Richard M.) (Neal, William D.)
Marketing research 13th ed
2
(Aaker, David A.) (Day, George S.) (Leone, Robert P.) (Kumar V.)
Marketing research 9th ed
4
(Burns, Alvin C.) (Veeck, Ann)
Marketing research : an applied orientation 7th ed
6
(Malhotra, Naresh K)
Marketing research : principles and applications
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(Crask, Melvin) (Stont, Roy G.)
Marketing research : an applied approach 2nd ed
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(Kinnear, Thomas C.) (Taylor, James R.)
Marketing management a planning approach
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(Hughes, G. David.)
Well-designed : how to use empathy to create products people love
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(Kolko, Jon)
Don’t Buy the Wrong Marketing Tech
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(Mela, Carl F.) (Cooper, Brian)
Big data marketing : engage your customers more effectively and drive value
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(Arthur, Lisa)
Essentials of marketing research : a hands -on orientation
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(Malhotra, Naresh K)
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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PSB lt.dasar - Pascasarjana
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