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Customer Equity: An Integral Part of Financial Reporting
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(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)
Understanding Service Retention within and across Cohorts Using Limited Information
1
(Schweidel, David A.) (Fader, Peter S.) (Bradlow, Eric T.)
Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision
1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)
The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment
1
(Eyuboglu, Nermin) (Kabadayi, Sertan) (Thomas, Gloria P.)
A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…
1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)
Strategic Change Implementation and Performance Loss in the Front Lines
1
(Singh, Jagdip) (Ye, Jun) (Marinova, Detelina)
The Last Picture Show? Timing and Order of Movie Distribution Channels
1
(Sattler, Henrik) (Hennig) (Thurau, Thorsten) (Henning, Victor) (Eggers, Felix) (Houston, Mark B.)
A Cultural Models Approach to Service Recovery
1
(Ringberg, Torsten) (Odekerken) (Schroder, Gaby) (Christensen, Glenn L.)
Breakdowns in implementing models of organization change
1
(Van de Ven, Andrew H.) (Sun, Kangyong)
Managing Marketing Communications with Multichannel Customers
1
(Thomas, Jacquelyn S.) (Sullivan, Ursula Y.)
Incorporating Strategic Consumer Behavior into Customer Valuation
1
(Lewis, Michael)
Reducing Adverse Selection through Customer Relationship Management
1
(Gruca, Thomas S.) (Cao, Yong)
Open innovation: past research, current debates, and future directions
1
(Lichtenthaler, Ulrich)
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
1
(Cavusgil, S. Tamer) (Zou, Shaoming)
Price-Based Global Market Segmentation for Services
1
(Bolton, Ruth N.) (Myers, Matthew B.)
Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture…
1
(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)
Cognitive Lock-In and the Power Law of Practice
1
(Johnson, Eric J.) (Bellman, Steven) (Lohse, Gerald L.)
Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Co…
1
(Marinova, Detelina)
Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation a…
1
(Wuyts, Stefan) (Dutta, Shantanu)
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