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What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing…

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(Tikkanen, Henrikki) (Aspara, Jaakko) (Frosen, Johanna) (Luoma, Jukka) (Jaakkola, Matti)

The Effect of Globalization In Trade And Financial Openness On Income Inequality In ASEAN Plus Fr…

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(Dewi Ratna Sjari M. (Penguji)) (I Made Krisna Yudhana Wisnu Gupta (Pembimbing/Promotor)) (Witri Indriyani (Penguji)) (Rizki Nauli Siregar (Pembimbing/Promotor)) (Nabhan Ibrahim Ahmad)

How Business Customers Judge Solutions: Solution Quality and Value in Use

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(Macdonald, Emma K.) (Kleinaltenkamp, Michael) (Wilson, Hugh N.)

What Drives a Firm's Choice of Product Recall Remedy? The Impact of Remedy Cost, Product Hazard, …

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(Liu, Yong) (Liu, Angela Xia) (Luo, Ting)

Authority Relinquishment in Agency Relationships

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(Grayson, Kent) (Tumbat, Gulnur)

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage

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(Hoyer, Wayne D.) (Krohmer, Harley) (Kahr, Andrea) (Nyffenegger, Bettina)

Brand Buzz in the Echoverse

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(Rust, Roland T.) (Heerde, Harald J. Van) (Hewett, Kelly) (Rand, William)

The Future of Online Shopping : Exploring the Influence of Augmented Reality on Consumer Purchase…

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(Yeshika Alversia (Pembimbing/Promotor)) (Ulian Taurin Malik (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Jihaan Alyaa Aziizah)

Product Concept Demonstrations in Trade Shows and Firm Value

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(Mazumdar, Tridib) (Kim, Taewan)

Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share

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(Echambadi, Raj) (Jindal, Rupinder P.) (Sangwon, Lee) (Sarangee, Kumar R.)

Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs M…

1
(Hult, G. Tomas M.) (Giebelhausen, Michael.) (Chun, HaeEun Helen) (Cronin Jr., J. Joseph)

Relating Online, Regional, and National Advertising to Firm Value

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(Sridhar, Srihari) (German, Frank)

When It Pays to Wait: Optimizing Release Timing Decisions for Secondary Channels in the Film Indu…

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(Sinha, Ashish) (Ahmed, Sumaiya)

Let Your Banner Wave? Antecedents and Performance Implications of Retailers? Private-Label Brandi…

1
(Geyskens, Inge) (Keller, Kristopher O.) (Dekimpe, Marnik G)

Motivating Sales Reps for Innovation Selling in Different Cultures

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(Homburg, Christian) (Hohenberg, Sebastian)

Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions

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(Yang, Sha) (Ducarroz, Caroline) (Greenleaf, Eric A)

Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and F…

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(Grewal, Rajdeep) (Germann, Frank) (Kang, Charles)

New Product Creativity: Understanding Contract Specificity in New Product Introductions

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(Griffith, David A.) (Dean, Tereza) (Calantone, Roger J)

Assessing Performance Outcomes in Marketing

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(Hult, G. Tomas M.) (Leonidou, Leonidas C.) (Katsikeas, Constantine S) (Morgan, Neil A)

Exploring the Effects of ?What? (Product) and ?Where? (Website) Characteristics on Online Shoppin…

1
(Mallapragada, Girish) (Chandukala, Sandeep R) (Liu, Qing)
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