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Hal. Awal
Sebelumnya
6
7
8
Incorporating subjective characteristics in product design and evaluations
1
(Ratchford, Brian T.) (Luo, Lan) (Kannan, P.K.)
The Role of purchase quantity in assortment choice: the quantity-matching heuristic
1
(Chernev, Alexander)
Choice construction versus preference construction: the instability of preferences learned in con…
1
(Amir, On) (Levav, Jonathan)
Consumers' use of debit cards: patterns, preferences, and price response
1
(Borzekowski, Ron) (Kiser, Elizabeth K.)
Estimating disaggregate models using aggregate data through augmentation of individual choice
1
(Chen, Yuxin) (Yang, Sha)
A Discrete-continuous model for multicategory purchase behavior of household
1
(Chintagunta, Pradeep K.) (Song, Inseong)
MEntal simulation and preference consistency over time: the role of process- versus outcome-focus…
1
(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)
Preferance fluency in choice
1
(Novemsky, Nathan) (Dhar, Ravi) (Simonson, Itamar) (Schwarz, Norbert)
The Effect of measurement task transparency on preference construction and evaluations of persona…
1
(Kramer, Thomas)
An Empirical two-stage choice model with varying decision rules applied to internet clickstream data
1
(Moe, Wendy W.)
Deferring versus expenditing consumption: the effect of outcome concreteness on sensitivity to ti…
1
(Malkoc, Selin A.) (Zauberman, Gal)
Models for heterogeneous variable selection
1
(Gilbride, Timothy J.) (Allenby, Greg M.) (Brazell, Jeff D.)
Between two brands: a goal fluency account of brand evaluation
1
(Labroo, Aparna A.) (Lee, Angela Y.)
The Effect of forced choice on choice
1
(Dhar, Ravi) (Simonson, Itamar)
Measuring preferences for really new products
1
(Hoeffler, Steve)
The Augmented latent class model: incorporating additional heterogeneity in the latent class mode…
1
(Chintagunta, Pradeep K.) (Varki, Sajeev)
Model of brand choice with a no-purchase option calibrated to scanner-panel data
1
(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)
Incentive-aligned conjoint analysis
1
(Ding, Min) (Grewal, Rajdeep) (Liechty, John)
Justification effects on consumer choice of hedonic and utilitarian goods
1
(Okada, Erica Mina)
Modeling preferences for common attributes in multicategory brand choice
1
(Singh, Vshal P.) (Hansen, Karsten) (Gupta, Sachin)
Hal. Awal
Sebelumnya
6
7
8
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Artikel Jurnal
B. Penunjang
B. Wajib
Cases Harvard
Data Ekonomi & Bisnis
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Non Buku
Pidato Guru Besar
Skripsi
Studi Kasus FEB UI
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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