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Outstanding customer satisfaction: the key to a talented workforce?
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(Wells, Rebecca M. J.)
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
1
(Kumar, Piyush)
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
1
(Lambert-Pandraud, Raphaelle) (Laurent, Gilles) (Lapersonne, Eric)
Product Development Resources and the Scope of the Firm
1
(Wernerfelt, Birger)
The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?
1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Ellis, Mark E.)
The Concept of Hope and Its Relevance to Product Evaluation and Choice
1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)
Upgrades and New Purchases
1
(Okada, Erica Mina)
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and…
1
(Luo, Xueming) (Donthu, Naveen)
The Influence of Avatars on Online Consumer Shopping Behavior
1
(Janiszewski, Chris) (Holzwarth, Martin) (Neumann, Marcus M.)
Creating competitive advantages through new value creation: a reverse logistics perspective
1
(Luo, Yadong) (Jayaraman. Vaidyanathan)
Stuck in the Past: Why Managers Persist with New Product Failures
1
(Staelin, Richard) (Boulding, William) (Biyalogorsky, Eyal)
Ratios in Proportion: What Should the Shape of the Package Be?
1
(Raghubir, Priya) (Greenleaf, Eric A.)
Consumer Contamination: How Consumers React to Products Touched by Others
1
(Morales, Andrea C.) (Dahl, Darren W.) (Argo, Jennifer J.)
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products
1
(Grier, Sonya A.) (Brumbaugh, Anne M.) (Thornton, Corliss g.)
The Emergence of Dominant Designs
1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)
Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status
1
(Ulaga, Wolfgang) (Soberman, David)
Brands as Signals: A Cross-Country Validation Study
1
(Erdem, Tulin) (Valenzuela, Ana) (Swait, Joffre)
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New Versus Inc…
1
(Robinson, William T.) (Min, Sungwook) (Kalwani, Manohar U.)
Understanding Consumer Responses to Product Risk Information
1
(Cox, Anthony D.) (Cox, Dena) (Zimet, Gregory)
RFID Technology is revolutionary: who should be involved in this game of tag
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(Taghaboni-Dutta, Fataneh) (Velthouse, Betty)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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