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New products management 11th ed
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(Crawford, Merle) (Di Benedetto, Anthony)
New products management 12th ed
1
(Crawford, Merle) (Di Benedetto, Anthony)
Fame & Fortune How Successful Companies build winning reputations
3
(Fombrun, Charles J.)
IMC the next generation: five steps for delivering value and measuring returns using marketing co…
4
(Schultz, Don E.) (Heidi Schultz)
Selling blue elephants : how to make great products that people want before they even know they w…
2
(Moskowitz, Howard)
Antara Etika dan Estetika: Analisis Pengaruh Green Thinking, Green Altruism, dan Religiositas ter…
1
(Mohamad Soleh Nurzaman (Pembimbing/Promotor)) (Risna Triandhari (Penguji)) (Elvira Herdiani) (Tika Arundina Aswin (Penguji))
The acommondation of marketing research units in consumer product firms
1
(Ismangil, Wagiono)
Creating a corporate identity for a $20 billion start-up: Lucent Technologies
1
(Greyser, Stephen A.) (Phillips, Peter L.)
Having Versus Consuming: Failure to Estimete Usage Frequency Makes Consumers Prefer Multifeature …
1
(Irmak, Caglar) (Goodman, Joseph K.)
Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumer…
1
(Bagozzi, Richard P.) (Pozharliev, Rumen) (Verbeke, Willem J.M.I.) (Strien, Jan W. Van)
Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Fra…
1
(Basuroy, Suman) (Chatterjee, Subimal) (Heath, Timothy B) (Thorsten, Hening-Thurau) (Kocher, Bruno)
When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word…
1
(Peres, Renana) (Christophe Van den Bulte)
Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products
1
(Bijmolt, Tammo H A) (Risselada, Hans) (Verhoef, Peter C)
Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with…
1
(White, Katherine) (Peloza, John) (Jingzhi Shang)
What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions D…
1
(Pauwels, Koen) (Bezaweda, Ram)
Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share
1
(Echambadi, Raj) (Jindal, Rupinder P.) (Kumar, R Sarangee) (Sangwon Lee.)
If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Glob…
1
(Fang, Eric (Er)) (Lee Jongkuk) (Palmatier, Robert) (Han, Shunping)
Can Automated Group Recommender Systems Help Consumers Make Better Choices?
1
(Hennig-Thurau, Thorsten) (Marchand, Andre) (Marx, Paul)
The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase
1
(Nowlis, Stephen M.) (Morales, Andrea C.) (Castro, Iana A.)
The Effects of slack resources and environmental threat on production exploration and exploitation
1
(Voss, Glenn B.) (Voss, Zannie Giraud) (Sirdeshmukh, Deepak)
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