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New products management 11th ed

8
(Crawford, Merle) (Di Benedetto, Anthony)

New products management 12th ed

1
(Crawford, Merle) (Di Benedetto, Anthony)

Fame & Fortune How Successful Companies build winning reputations

3
(Fombrun, Charles J.)

IMC the next generation: five steps for delivering value and measuring returns using marketing co…

4
(Schultz, Don E.) (Heidi Schultz)

Selling blue elephants : how to make great products that people want before they even know they w…

2
(Moskowitz, Howard)

Antara Etika dan Estetika: Analisis Pengaruh Green Thinking, Green Altruism, dan Religiositas ter…

1
(Mohamad Soleh Nurzaman (Pembimbing/Promotor)) (Risna Triandhari (Penguji)) (Elvira Herdiani) (Tika Arundina Aswin (Penguji))

The acommondation of marketing research units in consumer product firms

1
(Ismangil, Wagiono)

Creating a corporate identity for a $20 billion start-up: Lucent Technologies

1
(Greyser, Stephen A.) (Phillips, Peter L.)

Having Versus Consuming: Failure to Estimete Usage Frequency Makes Consumers Prefer Multifeature …

1
(Irmak, Caglar) (Goodman, Joseph K.)

Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumer…

1
(Bagozzi, Richard P.) (Pozharliev, Rumen) (Verbeke, Willem J.M.I.) (Strien, Jan W. Van)

Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Fra…

1
(Basuroy, Suman) (Chatterjee, Subimal) (Heath, Timothy B) (Thorsten, Hening-Thurau) (Kocher, Bruno)

When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word…

1
(Peres, Renana) (Christophe Van den Bulte)

Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

1
(Bijmolt, Tammo H A) (Risselada, Hans) (Verhoef, Peter C)

Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with…

1
(White, Katherine) (Peloza, John) (Jingzhi Shang)

What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions D…

1
(Pauwels, Koen) (Bezaweda, Ram)

Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share

1
(Echambadi, Raj) (Jindal, Rupinder P.) (Kumar, R Sarangee) (Sangwon Lee.)

If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Glob…

1
(Fang, Eric (Er)) (Lee Jongkuk) (Palmatier, Robert) (Han, Shunping)

Can Automated Group Recommender Systems Help Consumers Make Better Choices?

1
(Hennig-Thurau, Thorsten) (Marchand, Andre) (Marx, Paul)

The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase

1
(Nowlis, Stephen M.) (Morales, Andrea C.) (Castro, Iana A.)

The Effects of slack resources and environmental threat on production exploration and exploitation

1
(Voss, Glenn B.) (Voss, Zannie Giraud) (Sirdeshmukh, Deepak)
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