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Incorporating Strategic Consumer Behavior into Customer Valuation
1
(Lewis, Michael)
Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing
1
(Moorman, Christine) (Srinivasan, Raji)
The Role of Relational Information Processes and Technology Use in Customer Relationship Management
1
(Sharma, Subhash) (Jaychandran, Satish) (Kaufman, Peter) (Raman, Pushkala)
A Strategic Framework for Customer Relationship Management
1
(Payne, Adrian) (Frow, Pennie)
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale …
1
(Urban, Glen L.) (Bart, Yakov) (Shankar, Venkatesh) (Sultan, Fareena)
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communicat…
1
(Garretson, Judith A.) (Burton, Scot)
The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selec…
1
(Wuyts, Stefan) (Geyskens, Inge)
It's the little things that matter: an examination of knowledge workers' energy management
1
(Fritz, Charlotte) (Lam, Chak Fu) (Spreitzer, Gretchen M.)
Christine MoormanThe Role of Marketing
3
(Rust, Roland T.) (Moorman, Christine)
Corporate Governance : Sejarah dan Perkembangan, Teori Model dan Sistem Governance Serta Aplikasi…
1
(Syahroza, Akhmad)
Governance value analysis and marketing strategy
3
(Ghosh, Mrinal) (John, George)
Do active boards of directors add value to their firms?
1
(Largay III, James A.) (Qiu, Xiaodong)
Essays in macroeconomic policy : the Indonesian experience
2
(Goeltom, Miranda S.)
Demand Engineering Melalui Strategi Artificial Scarcity dan Hype Amplification: Studi Kasus Camp…
1
(Imam Salehudin (Pembimbing/Promotor)) (Akhir Matua Harahap (Penguji)) (Muhammad Budi Prasetyo (Penguji)) (Abraham Andrew Tjahjadi)
Evaluasi terhadap Perencanaan Strategi Go-To-Market (GTM) untuk Peluncuran Paket Terbaru Produk Q…
1
(Yan Rahadian (Pembimbing/Promotor)) (Miranti Kartika Dewi (Penguji)) (Indah Melati (Penguji)) (Daffa Raihan Putra)
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
1
(Woodruff, Robert B.) (Flint, Daniel J.) (Gardial, Sarah Fisher)
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
1
(Cavusgil, S. Tamer) (Zou, Shaoming)
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?
1
(Dickson, Peter R.) (Rust, Roland T.) (Moorman, Christine)
Pengaruh Emisi Karbon Perusahaan Terhadap Risiko Idiosinkratik dan Biaya Modal pada Perusahaan Te…
1
(Karina Wulandari (Penguji)) (Dwi Nastiti Danarsari (Penguji)) (Mona Ridho Sidjabat (Pembimbing/Promotor)) (Daffa Dzakwan Jamal)
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)
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