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The knowledge-incentive tradeoff: Understanding the relationship between research and development…
1
(Eklund, John C.)
Building knowledge by mapping model uncertainty in six studies of social and financial performance
1
(King, Andrew A.) (Berchicci, Luca)
Surveys in Social Research 6th ed
3
(Vaus, David de)
The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Id…
1
(Bhattacharya, C.B.) (Luo, Xueming)
The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service…
1
(Simonson, Itamar) (Ofir, Chezy) (Yoon, Song) (Oh)
American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research
1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
1
(Du, Rex Y.) (Kamakura, Wagner A)
Customer Equity Drivers and Future Sales
1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)
Advancing science on the knife's edge: integration and specialization in management Ph.D. programs
1
(Mudambi, Ram) (Hannigan, Thomas J.) (Kline, William)
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm P…
1
(Jayachandran, Satish) (Krasnikov, Alexander)
Challenges of the informal economy for the field of management
1
(McGahan, Anita M.)
Toward a research agenda on the informal economy
1
(Ireland, R. Duane) (Bruton, Garry D.) (Ketchen Jr., David J.)
Entrepreneurship's next act
1
(Wright, mike) (Zahra, Sha)
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to…
2
(Atuahene) (gima, Kwaku) (De Luca, Luigi M.)
Advertising, Research and Development, and Systematic Risk of the Firm
2
(Srinivasan, Raji) (McAlister, Leigh) (Kim, MinChung)
Reference Price Research: Review and Propositions
1
(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)
Consumer Behavior and Y2K
3
(Lehmann, Donald R.)
Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition La…
1
(Balasubramania, Siva K.) (Cole, Catherine)
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
1
(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)
Understanding Service Convenience
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(Grewal, Dhruv) (Berry, Leonard L.) (Seiders, Kathleen)
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