Found 4124 results for your keywords: subject="arketing"
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The Readability of Marketing Journals: Are Award-Winning Articles Better Written?

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(Sawyer, Alan G.) (Laran, Juliano) (Xu, Jun)

Understanding Service Retention within and across Cohorts Using Limited Information

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(Schweidel, David A.) (Fader, Peter S.) (Bradlow, Eric T.)

Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams

1
(Mahajan, Vijay) (Nath, Pravin)

Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision

1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)

Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth

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(Rao, Ramesh K. S.) (Bharadwaj, Neeraj)

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

Friendship versus Business in Marketing Relationships

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(Grayson, Kent)

Quasi-Darwinian Selection in Marketing Relationships

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(Eyuboglu, Nermin) (Buja, Andreas)

The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

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(Liu, Yuping)

A Cultural Models Approach to Service Recovery

1
(Ringberg, Torsten) (Odekerken-Schroder, Gaby) (Christensen, Glenn L.)

The Quest for Citations: Drivers of Article Impact

1
(Stremersch, Stefan) (Verhoef, Peter C.) (Verniers, Isabel)

The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?

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(Homburg, Christian) (Jensen, Ove)

Compound Relationships between Firms

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(Ross, William T., Jr) (Robertson, Diana C.)

Indirect Network Effects in New Product Growth

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(Franses, Philip Hans) (Stremersch, Stefan) (Tellis, Gerard J.) (Binken, Jeroen L.G.)

Rethinking Customer Solutions: From Product Bundles to Relational Processes

1
(Tuli, Kapil R.) (Kohli, Ajay K.) (Bharadwaj, Sundar G.)

Monitoring the Dynamics of Brand Equity Using Store-Level Data

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(Balachander, Subramanian) (Kalwani, Manohar U.) (Sriram, S.)

Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers

1
(Verhoef, Peter C.) (Prins, Remco)

Analisis Pengaruh Perceived Healthiness, Tastiness, dan Price terhadap Purchase Intention pada Ma…

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(Agung Nugroho (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Riffely Dewi Astuti (Penguji)) (Adila Rafahiya)

Analisis Pengaruh Hubungan Electronic Word of Mouth, Social Media Influencer, Destination Image, …

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(Asiah Muchtar (Penguji)) (Dewi Hanggraeni (Penguji)) (Mutiara Baby Admeinasthi (Pembimbing/Promotor)) (Buchori Aliyuddin)

Multichannel Shopping: Causes and Consequences

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(Kumar, V.) (Venkatesan, Rajkumar) (Ravishanker, Nalini)
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