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Hal. Awal
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Hal. Akhir
An Exploratory Study of the Introduction of Online Reverse Auctions
1
(Jap, Sandy D.)
Promoting Relationship Learning
1
(Selnes, Fred) (Sallis, James)
Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture…
1
(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)
Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanati…
1
(Sprott, David E.) (Spangenberg, Eric R.) (Grohmann, Bianca) (Smith, Ronn J.)
Grocery Price Setting and Quantity Surcharges
1
(Sprott, David E.) (Manning, Kenneth C.) (Miyazaki, Anthony D.)
What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Antia, Kersi D.)
The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Sub…
1
(Baumgartner, Hans) (Pieters, Rik)
Corporate Environmentalism: Antecedents and Influence of Industry Type
1
(Benerjee, Subhabrata Bobby) (Iyer, Easwar S) (Kashyap, Rajiv K.)
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)
Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Comp…
1
(Bhattacharya, C.B.) (Sen, Sankar)
Cognitive Lock-In and the Power Law of Practice
1
(Johnson, Eric J.) (Bellman, Steven) (Lohse, Gerald L.)
Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?
1
(Ziamou, Paschalina) (Ratneshwar, S.)
To Have and to Hold: The Influence of Haptic Information on Product Judgments
1
(Peck, Joann) (Childers, Terry L.)
Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…
1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)
What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Th…
1
(Pechmann, Cornelia) (Zhao, Guangzhi) (Goldberg, Marvin E.) (Reibling, Ellen Thomas)
Marketing Literature Review
1
(Leonard, Myron)
Customer Satisfaction and Shareholder Value
1
(Fornell, Claes) (Anderson, Eugene W.) (Mazvancheryl, Sanal K.)
Strategic Responses to New Technologies and Their Impact on Firm Performance
1
(Grewal, Rajdeep) (Lee, Ruby P.)
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)
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