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Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir

An Exploratory Study of the Introduction of Online Reverse Auctions

1
(Jap, Sandy D.)

Promoting Relationship Learning

1
(Selnes, Fred) (Sallis, James)

Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture…

1
(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)

Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanati…

1
(Sprott, David E.) (Spangenberg, Eric R.) (Grohmann, Bianca) (Smith, Ronn J.)

Grocery Price Setting and Quantity Surcharges

1
(Sprott, David E.) (Manning, Kenneth C.) (Miyazaki, Anthony D.)

What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation

1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Antia, Kersi D.)

The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Sub…

1
(Baumgartner, Hans) (Pieters, Rik)

Corporate Environmentalism: Antecedents and Influence of Industry Type

1
(Benerjee, Subhabrata Bobby) (Iyer, Easwar S) (Kashyap, Rajiv K.)

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Comp…

1
(Bhattacharya, C.B.) (Sen, Sankar)

Cognitive Lock-In and the Power Law of Practice

1
(Johnson, Eric J.) (Bellman, Steven) (Lohse, Gerald L.)

Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?

1
(Ziamou, Paschalina) (Ratneshwar, S.)

To Have and to Hold: The Influence of Haptic Information on Product Judgments

1
(Peck, Joann) (Childers, Terry L.)

Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…

1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)

What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Th…

1
(Pechmann, Cornelia) (Zhao, Guangzhi) (Goldberg, Marvin E.) (Reibling, Ellen Thomas)

Marketing Literature Review

1
(Leonard, Myron)

Customer Satisfaction and Shareholder Value

1
(Fornell, Claes) (Anderson, Eugene W.) (Mazvancheryl, Sanal K.)

Strategic Responses to New Technologies and Their Impact on Firm Performance

1
(Grewal, Rajdeep) (Lee, Ruby P.)

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir
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