Found 4420 results for your keywords: publisher=ICA
Hal. Awal Sebelumnya 81 82 83 84 85 Berikutnya Hal. Akhir

Revenue Premium as an Outcome Measure of Brand Equity

1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)

Price-Based Global Market Segmentation for Services

1
(Bolton, Ruth N.) (Myers, Matthew B.)

An Exploratory Study of the Introduction of Online Reverse Auctions

1
(Jap, Sandy D.)

Promoting Relationship Learning

1
(Selnes, Fred) (Sallis, James)

Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture…

1
(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)

Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanati…

1
(Sprott, David E.) (Spangenberg, Eric R.) (Grohmann, Bianca) (Smith, Ronn J.)

Grocery Price Setting and Quantity Surcharges

1
(Sprott, David E.) (Manning, Kenneth C.) (Miyazaki, Anthony D.)

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)

What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation

1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Antia, Kersi D.)

The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Sub…

1
(Baumgartner, Hans) (Pieters, Rik)

Corporate Environmentalism: Antecedents and Influence of Industry Type

1
(Benerjee, Subhabrata Bobby) (Iyer, Easwar S) (Kashyap, Rajiv K.)

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Comp…

1
(Bhattacharya, C.B.) (Sen, Sankar)

Cognitive Lock-In and the Power Law of Practice

1
(Johnson, Eric J.) (Bellman, Steven) (Lohse, Gerald L.)

Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?

1
(Ziamou, Paschalina) (Ratneshwar, S.)

To Have and to Hold: The Influence of Haptic Information on Product Judgments

1
(Peck, Joann) (Childers, Terry L.)

Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…

1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)

What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Th…

1
(Pechmann, Cornelia) (Zhao, Guangzhi) (Goldberg, Marvin E.) (Reibling, Ellen Thomas)

Marketing Literature Review

1
(Leonard, Myron)

A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Re…

1
(Morgan, Neil A.) (Vorhies, Douglas W.)
Hal. Awal Sebelumnya 81 82 83 84 85 Berikutnya Hal. Akhir