Found 7457 results for your keywords: subject="Market"
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Return on marketing: using customer equity to focus marketing strategy

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(Lemon, Katherine N.) (Rust, Roland T.) (Zeithami, Valarie A.)

How is Manifest branding strategy related to the intangible value of a corporation?

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(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

New products, sales promotions, and firm value: the case of the automobile industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Plural governance in industrial purchasing

1
(Heide, Jan B.)

Measuring marketing productivity: current knowledge and future directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

Maketing, business processes, and shareholder value: an organizationally embedded view of marketi…

1
(Fahey, Liam) (Srivastava, Rajendra K.) (Shervani, Tasadduq A.)

Market-based assets and shareholder value: a framework for analysis

1
(Fahey, Liam) (Srivastava, Rajendra K.) (Shervani, Tasadduq A.)

Antecedents and outcomes of marketing strategy comprehensiveness

1
(Atuahene-gima, Kwaku) (Murray, Janet Y.)

Actualizing innovation effort: the impact of market knowledge diffusion in a dynamic system of co…

1
(Marinova, Detelina)

The Role of relational knowledge stores in interfirm partnering

1
(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)

How firms relate to their markets: an empirical examination of contemporary marketing practices

1
(Coviello, Nicole E.) (Danaher, Peter J.) (Brodie, Roderick) (Johnston, Wesley)

Bisnis berorientasi pasar akan menguntungkan pelanggan, karyawan dan pemegang saham

1
(Supranto, J.)

Interfirm cooperation and customer orientation

1
(Rindfleisch, Aric) (Moorman, Christine)

The Customer has escaped

1
(Cespedes, Frank V.) (Nunes, Paul F.)

Charting new directions for marketing

1
(Day, George S.) (Montgomery, David B.)

An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes

1
(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)

Corporate reputation: what do consumers really care about?

1
(Page, Graham) (Fearn, Helen)

Captivating company: dimensions of attractiveness in employer branding

1
(Berthon, Pierre) (Ewing, Michael) (Hah, Li Lian)

Comparing the application of integrated marketing communication (IMC) in magazine ads across prod…

1
(Grove, Stephen J.) (Carlson, Les) (Dorsch, Michael)
Hal. Awal Sebelumnya 81 82 83 84 85 Berikutnya Hal. Akhir