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Multigeneration innovation diffusion: the impact of intergeneration time
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(Lehmann, Donald R.) (Pae, Jae H.)
Consumer perceptions of product variants positioned on atypical attributes
1
(Ratneshwar, S.) (Desai, Kalpesh Kaushik)
Beyond adoption: development and application of a use-diffusion model
1
(Shih, Chuan-Fong) (Venkatesh, Alladi)
First in, first out? the effects of network externalities on pioneer survival
1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)
Product complements and substitutes in the real world: the relevance of "other products"
1
(Shocker, Allan D.) (Bayus, Barry L.) (Kim, Namwoon)
Market orientation, creativity, and new product performance in high-technology firms
1
(Workman, John P.) (Im, Subin)
When is a preannounced new product likely to be delayed?
1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)
New products, sales promotions, and firm value: the case of the automobile industry
1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)
Measuring marketing productivity: current knowledge and future directions
1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)
Customer knowledge development: antecedents and impact on new product performance
1
(Sharma, Sanjay) (Joshi, Ashwin W.)
A configuration theory assessment of marketing organization fit with business strategy and its re…
1
(Morgan, Neil A.) (Vorhies, Douglas W.)
Reciprocal spillover effects: a strategic benefit of brand extensions
1
(Balachander, Subramanian) (Ghose, Sanjoy)
Innovations in product functionality: when and why are explicit comparisons effective?
1
(Ziamou, Paschalina) (Ratneshwar, S.)
Making healthful food choices: the influence of health claims and nutrition information on consum…
1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)
An Exploratory study of the introduction of online reverse auctions
1
(Jap, Sandy D.)
Getting return on quality:rRevenue expansion, cost reduction, or both?
1
(Dickson, Peter R.) (Rust, Roland T.) (Moorman, Christine)
The Effects of entrepreneurial proclivity and market orientation on business performance
1
(Mentzer, John T.) (Matsuno, Ken)
Struktur pasar uang antar bank dan model empiris-teoritis perilaku tingkat bunga harian antar ban…
1
(Bambang, Hermanto)
Struktur organisasi dan lingkungan usaha masa depan
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(Soetjipto, Budi W.)
Teori struktur modal: sebuah survei
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(Manurung, Adler Haymans)
Hal. Awal
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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