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The Effect of Self-Construal on Consumer's Purchase Intention and Brand Attitude Towards Cause-Re…
1
(Isfandiary Djafaar, MSoc.Sc. (Pembimbing/Promotor)) (Zulhambri, Nadira Salsabila)
New Product Development: InvestHub as The First Capital Market Educational Portal in Indonesia (L…
1
(Fawzi, Elzara Chairadilla) (Lenny Suardi, M.Si. (Pembimbing/Promotor))
The Effect of Content Characteristics of Social Media Influencers Towards Consumers Online Brand-…
1
(Arga Hananto, S.E., M.Bus. (Pembimbing/Promotor)) (Ningrum, Larasati)
The Impact Of Consumer Perceptions On Perceived Brand Marketing Communications Towards The Format…
1
(Yeshika Alversia, S.E., M.Sc. (Pembimbing/Promotor)) (Manusiwa, Novalia Mediarki)
Pengaruh Social Media Marketing Activities (SMMA) Terhadap Merek Netflix Indonesia
1
(Dr. Nurdin Sobari S.E., M.M. (Pembimbing/Promotor)) (Putri, Khairunnisa Eka)
Analisis Aktivitas Social Media Marketing Terhadap Konsumen Muslim Generasi Y dan Generasi Z di I…
1
(Dr. Anna Amalyah Agus, S.E., M.B.A. (Pembimbing/Promotor)) (Fenitasari, Melinia Devi)
The Effect of Marketing Mix Implementation of Coffee Shops Towards Consumer Behavior Among Studen…
1
(Juliansyah, Muhammad Naufal Muzakki) (Sari Wahyuni, SIP., M.Sc., Ph.D. (Pembimbing/Promotor))
Pengaruh Pemasaran Influencer terhadap Niat Beli Generasi Z pada Youtuber Lifestyle
1
(Arga Hananto, S.E., M.Bus. (Pembimbing/Promotor)) (Firdausya, Shafa Alya)
Social Media Marketing of Celebrity: The Effect of Credibility and Para-social relationship on pu…
1
(Imza, Abrar Shidqy) (Sumiyarto, SE., MBA (Pembimbing/Promotor))
Pengaruh Relationship-Marketing dan Knowledge Sharing terhadap Penggunaan Mobile Banking Secara B…
1
(Melia Retno Astrini, M.Sc. (Pembimbing/Promotor)) (Fernando, Nelson)
Faktor - Faktor yang Memengaruhi Loyalitas Pengikut seorang Influencer di Instagram: Peran Intera…
1
(Rulia, Salsabila Putri) (Gita Gayatri, M.M Ph.D. (Pembimbing/Promotor))
The Effect of Brand Experiences Towards Brand Loyalty Mediated by Perceived Quality, Brand Love, …
1
(Dr. Karto Adiwijaya, S.E., M.M. (Pembimbing/Promotor)) (Islami, Zafira Fiona)
Pengaruh Consumption Values Street Food Khas Bali terhadap Intention to Revisit Bali dengan Media…
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(Agung Nugroho, S.E., M.Mgt. (Pembimbing/Promotor)) (Trijaya, Julio)
Digital Marketing Zakat: Analisis Faktor yang Mempengaruhi Intensi Masyarakat Dalam Berzakat Seca…
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(Muzaqi, Fadlan) (Dr. Ir. Tengku Ezni Balqiah, M.E. (Pembimbing/Promotor))
The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge…
1
(Putri, Adinda Salsabila Dyanti) (Ira Iriyanty S.E., M.S.M. (Pembimbing/Promotor))
Pengaruh Perceived Social Media Marketing Activities Terhadap Consumer-Based Brand Equity: Brand …
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(Paramitha, Aisha Rizqy) (Dr. Evony Silvino Violita, S.E., M.Comm., Ak. CA. (Pembimbing/Promotor))
Pengaruh Social Media Marketing terhadap Niat dan Loyalitas dalam memilih platform Sekuritas untu…
1
(Muthia Pramesti S.E., M.M. (Pembimbing/Promotor)) (Vianey, Enike Maria)
Analisis Pengaruh Instagram Social Media Marketing Activities terhadap Brand Equity Bank Syariah …
1
(Larasati, Raissa) (Gita Gayatri, M.M., Ph.D. (Pembimbing/Promotor))
The Effect of Social Media Marketing and Content Marketing Towards the Increase in Impulse Buying…
1
(Rafi, Muhammad) (Agung Nugroho S. E, M. Mgt. (Pembimbing/Promotor))
Solidaritas Sosial untuk Mitigasi Dampak Pandemi COVID-19: Analisis Intensi Donatur dalam Berdona…
1
(Sri Rahayu Hijrah Hati S.E., M.Si., Ph.D. (Pembimbing/Promotor)) (Nurfurqon, Fauzan Akbar)
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