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Hal. Awal
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How Biased Household Inventory Estimates Distort Shopping and Storage Decisions
1
(Chandon, Pierre) (Wansink, Brian)
Influence Tactics for Effective Adaptive Selling
1
(McFarland, Richard G.) (Shervani, Tasadduq) (Challagalla, Goutam N.)
Upgrades and New Purchases
1
(Okada, Erica Mina)
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and…
1
(Luo, Xueming) (Donthu, Naveen)
It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion
1
(Peck, Joann) (Wiggins, Jennifer)
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transform…
1
(Sherry, John F.) (Carpenter, Gregory S.) (Gebhardt, Gary F.)
The Influence of Avatars on Online Consumer Shopping Behavior
1
(Janiszewski, Chris) (Holzwarth, Martin) (Neumann, Marcus M.)
How Country Characteristics Affect the Perceived Value of Web Sites
1
(Geyskens, Inge) (Steenkamp, Jan) (Benedict E. M.)
Corporate Social Responsibility, Customer Satisfaction, and Market Value
1
(Luo, Xueming) (Bhattacharya, C. B.)
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
1
(Srinivasan, Raji)
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
1
(Thomson, Matthew)
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda
1
(Heide, Jan B.) (Wathne, Kenneth H.)
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
1
(Liu, Yong)
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relation…
1
(Gremler, Dwayne D.) (Hennig) (Thurau, Thorsten) (Groth, Markus) (Paul, Michael)
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
1
(Wood, Stacy L.) (Moreau, C. Page)
Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?
1
(Bosmans, Anick)
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
1
(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime V…
1
(Haenlein, Michael) (Kaplan, Andreas M.) (Schoder, Detlef)
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Bel…
1
(Schlosser, Ann E.) (White, Tiffany Barnett) (Lloyd, Susan M.)
The Evolution of Loyalty Intentions
1
(Johnson, Michael D.) (Herrmann, Andreas) (Huber, Frank)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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