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Motivating Sales Reps for Innovation Selling in Different Cultures
1
(Homburg, Christian) (Hohenberg, Sebastian)
Assessing Performance Outcomes in Marketing
1
(Katsikeas, Constantine S) (Morgan, Neil A)
Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability
1
(Mishra, Saurabh) (Modi, Sachin B)
From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
1
(Janakiraman, Ramkumar) (Bezaweda, Ram) (Kumar, Ashish) (Rishika, Rishika) (Kannan, P K)
Supplier-Selected Referrals
1
(Lilien, Gary L) (Grewal, Rajdeep) (Hada, Mahima)
Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with…
1
(White, Katherine) (Peloza, John) (Jingzhi Shang)
More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Review…
1
(Ludwig, Stephan) (Ko de Ruyter) (Friedman, Mike) (Bruggen, Elisabeth C) (Wetzels, Martin) (Pfann, Gerard)
Defining, Measuring, and Managing Business Reference Value
1
(Kumar, V) (Petersen, J Andrew) (Leone, Robert P)
The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads
1
(Lilien, Gary L) (Grewal, Rajdeep) (Sabnis, Gaurav) (Chatterjee, Sharmila C)
What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions D…
1
(Pauwels, Koen) (Bezaweda, Ram)
Corporate Scandals and Household Stock Market Participation
1
(Gianetti, Mariassunta) (Tracy, Yue Wang)
Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs M…
1
(Giebelhausen, Michael.) (HaeEun Helen Chun) (J. Joseph Cronin Jr.,) (G. Tomas M. Hult)
Relating Online, Regional, and National Advertising to Firm Value
1
(Sridhar, Srihari) (German, Frank)
When It Pays to Wait: Optimizing Release Timing Decisions for Secondary Channels in the Film Indu…
1
(Sinha, Ashish) (Ahmed, Sumaiya)
Let Your Banner Wave? Antecedents and Performance Implications of Retailers? Private-Label Brandi…
1
(Geyskens, Inge) (Keller, Kristopher O.) (Dekimpe, Marnik G)
Call Auction Transparency and Market Liquidity: Evidence from China
1
(Gerace, Diongigi) (Qigui, Liu) (Gary Gang Tian) (Willa Zheng)
Aggregate Earnings and Market Returns: International Evidence
1
(Wen He) (Maggie (Rong) Hu)
Within-Country Growth Options Versus Across-Country Switching Options in Foreign Direct Investment
1
(Song, S) (Makhija, M) (Lee, S H)
The Expansion of Emerging Economy Firms into Advanced Markets: The Influence of Intentional Path-…
1
(Dussauge, P) (Rivera-Santos, M)
Cross Border Portfolio Investment and The Volatility of Stock Market Index and Rupiah?s Rate
1
(Muntasir, Al)
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PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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