Found 1552 results for your keywords: publisher=Marketing
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir

Decomposing Promotional Effects with a Dynamic Structural Model of Flexible Consumption

1
(Chan, Tat) (Zhang, Qin) (Narasimhan,, Chakravarthi)

Anytime versus Only: Mind-Sets Moderate the Effect of Expansive versus Restrictive Frames on Prom…

1
(Patrick, Vanessa M.) (Cheema,, Amar)

When 2 + 2 Is Not the Same as 1 + 3: Variations in Price Sensitivity across Components of Partiti…

1
(Hamilton, Rebecca W.) (Srivastava, Joydeep)

Attentional Contrast during Sequential Judgments: A Source of the Number-of-Levels Effect

1
(Janiszewski, Chris) (Wilde, Els De) (Cooke, Alan D. J)

Listening to Strangers: Whose Responses Are Valuable, How Valuable Are They, and Why?

1
(MacInnis, Deborah J.) (Weiss, Allen M.) (Lurie, Nicholas H.)

Gender Jeopardy in Financial Risk Taking

1
(Mittal, Vikas) (Inman, J. Jeffrey) (He, Xin)

A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors

1
(Shiv, Baba) (Nowlis, Stephen M.) (Wadhwa, Monica)

Brand Portfolio Promotions

1
(Aribarg, Anocha) (Arora, Neeraj)

Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models

1
(Rossi, Peter E.) (Bumbaca, Federico (Rico) ,) (Misra, Sanjog)

Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Rem…

1
(Dillon, William R.) (Blattberg, Robert C.) (Briesch, Richard A.)

Split Questionnaire Design for Massive Surveys

1
(Wedel, Michel) (Adiguzel, Feray)

An Integrated Model of Discrete Choice and Response Time

1
(Zandt, Trish van) (Otter, Thomas ,) (Allenby, Greg M. ,)

To Innovate or Imitate? Entry Strategy and the Role of Market Research

1
(Ofek, Elie) (Turut, Ozge)

Eliciting Preference for Complex Products: A Web-Based Upgrading Method

1
(Rao, Vithala R.) (Park, Young) (Hoon) (Ding, Min)

Interorganizational Relationships and Bidding Behavior in Industrial Online Reverse Auctions

1
(Haruvy, Ernan) (Jap, Sandy D.)

Individual Team Incentives and Managing Competitive Balance in Sports Leagues: An Empirical Analy…

1
(Lewis, Michael)

Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance o…

1
(Dekimpe, Marnik G.) (Steenkamp, Jan) (Benedict E. M.) (Gielens, Katrijn) (Gucht, Linda M. van de)

Winners and Losers in a Major Price War

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(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)

Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer—Firm Affection a…

1
(Tse, David K.) (Yim, Chi Kin (Bennett)) (Chan, Kimmy Wa)

Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking

1
(Maimaran, Michal) (Wheeler, S. Christian)
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir