Found 609 results for your keywords: subject="Advertising"
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir

History of marketing: a case study of the first advertisement in Indonesia

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(Hendarto, Kresno Agus)

Vigilant against manipulation: the effect of regulatory focus on the use of persuasion knowledge

1
(Zhu, Rui) (Kirmani, Amna)

The Impact of regulatory focus on adolescents' response to antismoking advertising campaigns

1
(Pechmann, Cornelia) (Zhao, Guangzhi)

Pemahaman anak-anak usia Middle-Childhood terhadap iklan: pengaruh usia, jenis kelamin, interaksi…

1
(Martdianty, Fanny) (Hati, Sri Rahayu Hijrah)

Analisis efektivitas iklan komparatif: industri minuman dalam botol

1
(Yusuf, M. Anisaa) (Afifi, Adi Zakaria)

Social context and advertising memory

1
(Tavassoli, Nader T.) (Puntoni, Stefano)

Choice goal attainment and decision and consumption satisfaction

1
(Lehmann, Donald R.) (Herrmann, Andreas) (Heitmann, Mark)

Free cash flow, agency costs, and the affordability method of advertising budgeting

1
(Richardson, Vernon J.) (Joseph, Kissan)

Advertising, research and development, and systematic risk of the firm

1
(Srinivasan, Raji) (McAlister, Leigh) (Kim, MinChung)

Word of mouth for movies: its dynamics and impact on box pffice revenue

1
(Liu, Yong)

Leveraging missing ratings to improve online recommendation systems

1
(Wedel, Michel) (Ying, Yuanping) (Feinberg, Fred)

The Effect of word of mouth on sales: online book reviews

1
(Chevalier, Judith A.) (Mayzlin, Dina)

The Defensive consumer: advertising deception, defensive processing, and distrust

1
(Darke, Peter R.) (Ritchie, Robin J.B.)

The perennial issue of adaptation or standardization of international marketing communication: or…

1
(Solberg, Carl Arthur)

Consumers' processing of persuasive advertisements: an integrative framework of persuasion theories

1
(Meyers-Levy, Joan) (Malaviya, Prashant)

Attention capture and transfer in advertising: brand, pictorial, and text-size effects

1
(Wedel, Michel) (Pieters, Rik)

A Customer lifetime value framework for customer selection and resource allocation strategy

1
(Kumar, V.) (Venkatesan, Rajkumar)

Return on investment implications for pharmeceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Measuring marketing productivity: current knowledge and future directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Impression management using typeface design

1
(Henderson, Pamela W.) (Giese, Joan L.) (Cote, Joseph A.)
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir