Found 617 results for your keywords: subject="Advertising"
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Responses to humorous ads

1
(Zinkhan, George M.) (Zhang, Yong)

The State of theory in three premier advertising journals: a research note

1
(Pitt, Leyland F.) (Berthon, Pierre) (Caruana, Albert) (Berthon, Jean-Paul)

Comparing the application of integrated marketing communication (IMC) in magazine ads across prod…

1
(Grove, Stephen J.) (Carlson, Les) (Dorsch, Michael)

The Effects of provocation in the form of mild erotica on attitude the ad and corporate image

1
(Pope, Nigel K. L1) (Voges, KEvin E.) (Brown, Mark R.)

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Biltz …

1
(Danaher, Peter J.) (Dagger, Tracey S.)

Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switch…

1
(Anderson, Eric T.) (Simester Duncan)

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological …

1
(Winer, Russell S.) (Pavlou, Paul A.) (Venkaratman, Vinod.) (Dimoka, Angelika) (Vo, Khoi) (Hampton, William) (Bollinger, Bryan) (Hershfield, Hal E.) (Ishihara, Masakazu)

Relating Online, Regional, and National Advertising to Firm Value

1
(Sridhar, Srihari) (German, Frank)

Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims

1
(Grayson, Kent) (Isaac, Mathew S) (Brough, Aaron R)

You Get What You Pay For: The Effect of Top Executives' Compensation on Advertising and R&D Spend…

1
(Lim, Jooseop) (Kim, Joung W.) (Currim, Imran S.)

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

1
(Malaviya, Prashant) (Thompson, Debora V.)

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free…

1
(Schumann, Jan H.) (Wangenheim, Florian von) (Groene, Nicole)

The Political participation puzzle and marketing

1
(Shachar, Ron)

The Debate over doing good: corporate social performance, strategic marketing levers, and firm-id…

1
(Bhattacharya, C.B.) (Luo, Xueming)

Does advertising spending influence media coverage of the advertiser?

1
(Basuroy, Suman) (Rinallo, Diego)

The Role of national culture in advertising's sensitivity to business cycles: an investigation ac…

1
(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Deleersnyder, Barbara) (Leeflang, Peter S.H.)

Effects of word-of-mouth versus traditional marketing: findings from an internet social networkin…

1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Auctioning keywords in online search

1
(Whinston, Andrew B.) (Liu, De) (Chen, Jianqing)

Dynamic and competitive effects of direct mailings: a charitable giving application

1
(Franses, Philip Hans) (Donkers, Bas) (Diepen, Merel van)

The Influence of consumers' lay theories on approach/avoidance motivation

1
(Jain, Shailendra Pratap) (Mathur, Pragya) (Maheswaran, Durairaj)
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