Found 274 results for your keywords: subject="Brand equity"
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Field dependency and brand cognitive structures

1
(Ng, Sharon) (Houston, Michael J.)

Pengaruh brand orientation dengan moderasi organization change readiness di dalam meningkatkan br…

1
(Dr. T. Ezni Balqiah (Penguji)) (Daniel Tumpal H. Aruan, Ph.D (Penguji)) (Sri Rahayu Hijrah Hati, Ph.D (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Penguji)) (Dr. Rizal Edy Halim (CoPromotor)) (Dr. Asnan Furinto (Penguji)) (Tobing, Rudy) (Prof. Dr. Suroso Martowiredjo (Pembimbing/Promotor)) (Dr. M. Gunawan Alif (CoPromotor))

Branding and brand equity

1
(Keller, Kevin Lane)

Brand counterextensions: the impact of brand extension success versus failure

1
(Kumar, Piyush)

Analisis ekuitas merek internal perusahaan di kategori high involvement studi pada nike Indonesia

1
(Nabila, Nuzul Inas) (Prof. Dr. Adi Zakaria Afiff, S.E., MBA (Pembimbing/Promotor)) (Dr. Nurdin Sobari, S.E., M.M (Penguji)) (Dr. Ir. T. Ezni Balqiah, M.E (Penguji))

The Worth of product placement in successful films: an event study analysis

1
(Homburg, Christian) (Wieseke, Jan) (Bornemann, Torsten)

A Hierarchical bayes error correction model to explain dynamic effects of price changes

1
(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)

Introduction to the marketing science institute special section on academic and practitioner coll…

1
(McAlister, Leigh)

Brand concept maps: a methodology for identifying brand association networks

1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

Anteseden ekuitas merek perguruan tinggi: SEM dengan pendekatan two step

1
(Muafi) (Siswanti, Yuni)

Analisis ekuitas merek internal perusahaan dan pengaruhnya terhadap ekuitas merek eksternal (stud…

1
(Dr. Bambang Wiharto (Penguji)) (Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Adi Zakaria Afiff (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Prastuti, Dwi)

Pengaruh brand equity terhadap reputasi perusahaan di industri pertambangan: suatu studi pada per…

1
(Dr. Bambang Wiharto (Penguji)) (Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Adi Zakaria Afiff (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Handayani, Resna)

Pengaruh electronic word-of-mouth terhadap kekuatan merek calon presiden dalam pemilihan umum 201…

1
(Ghassani, Mayzura) (Dr. Rizal Edy halim (Penguji)) (Dr. Nurdin Sobari, SE., MM (Penguji)) (Prof. Firmanzah S.E., M.M., Ph.D (Pembimbing/Promotor))

Perception spillovers across competing brands: a disaggregate model of how and when

1
(Dutta, Shantanu) (Janakiraman, Ramkumar) (Sismeiro, Catarina)

Analisis pengaruh country of origin terhadap persepsi kualitas konsumen pada produk otomotif roda…

1
(Hakim, Buyung Lukmanul) (Afiff, Adi Zakaria)

Analisis pengaruh value equity, brand equity dan relationship equity terhadap customer lifetime v…

1
(Dr. Tengku Ezni Balqiah (Pembimbing/Promotor)) (Dr. Ignatius Heruwasto (Penguji)) (Prof. Dr. Sofjan Assauri (Penguji)) (Anggraeni, Birawani)

International brand-name standardization/adaptation: antecedents and consequences

1
(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)

The Financial value impact of perceptual brand attributes

1
(Mizik, Natalie) (Jacobson, Robert)

The Reciprocal effects of brand equity and trivial attributes

1
(Broniarczyk, Susan M.) (Gershoff, Andrew D.)

A Dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units

1
(Inman, J. Jeffrey) (Park, Joonwook) (Sinha, Ashish)
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