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Technology convergence: when do consumers prefer converged products to dedicated products?
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(Han, Jin K.) (Chung, Seh Woong) (Sohn, Yong Seok)
Differences in perspective and the influence of charitable appeals: when imagining oneself as the…
1
(Wyer, Robert S.) (Hung, Iris W.)
Assortment size and option attractiveness in consumer choice among retailers
1
(Chernev, Alexander) (Hamilton, Ryan)
Wealth, warmth, and well-being: whether happiness Is relative or absolute depends on whether it i…
1
(Hsee, Christopher K.) (Yang Yang) (Li, Naihe) (Shen, Luxi)
Fear and loving in Las Vegas: evolution, emotion, and persuasion
1
(Griskevicius, Vladas) (Goldstein, Noah J.) (Mortensen, Chad R.) (Sundie, Jill M.) (Cialdini, Robert B.) (Kenrick, Douglas T.)
Planned versus actual betting in sequential gambles
1
(Iyer, Ganesh) (Andrade, Eduardo B.)
Deciding without resources: resource depletion and choice in context
1
(Dhar, Ravi) (Amir, On) (Pocheptsova, Anastasiya) (Baumeister, Roy F.)
Could Ralph Nader's entrance and exit have helped Al Gore?tThe impact of decoy dynamics on consum…
1
(Rao, Akshay R.) (Hedgcock, William)
The Impact of counterfeiting on genuine-item consumers' brand relationships
1
(Commuri, Suraj)
Are Product returns a necessary evil? antecedents and consequences
1
(Schmitt, Bernd H.) (Brakus, J. Josko) (Zarantonello, Lia)
How to market in a downturn
1
(Quelch, John A.) (Jocz, Katherine E.)
Field dependency and brand cognitive structures
1
(Ng, Sharon) (Houston, Michael J.)
Why do consumers buy counterfeit luxury brands?
1
(Sen, Sankar) (Wilcox, Keith) (Hyeong Min Kim)
Can McDonald's food ever be considered healthful? metacognitive experiences affect the perceived …
1
(Kyoungmi Lee) (Shavitt, Sharon)
How does assortment affect grocery store choice?
1
(Chintagunta, Pradeep K.) (Briesch, Richard A.)
Learning from supply-side agents: the impact of technology solution providers' experiential diver…
1
(Weigelt, Carmen) (Sarkar, MB.)
Demarketing, minorities, and national attachment
1
(Grinstein, Amir) (Nisan, Udi)
Proactive postsales service: when and why does It pay off?
1
(Challagalla, Goutam) (Kohli, Ajay K.) (Venkatesh R.)
Searching for experience on the web: an empirical examination of consumer behavior for search and…
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(Lurie, Nicholas H.) (Peng Huang) (Mitra, Sabyasachi)
The Role of hubs in the adoption process
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(Lehmann, Donald R.) (Goldenberg, Jacob) (Han, Sangman) (Jae Weon Hong)
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