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When will a brand scandal spill over, and how should competitors respond?
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(Roehm, Michelle) (Tybout, Alice M.)
Identity, community, and audience: how wholly owned foreign subsidiaries gain legitimacy in China
1
(Li, Jiatao) (Yang, Jing Yu) (Yue, Deborah R.)
Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…
1
(Yeung, Catherine W.M.) (Wyer, Robert S.)
Technology as an enabler of the global branding of retail financial services
1
(Wright, April)
Identifying brand image dimensionality and measuring the degree of brand globalization: a cross-n…
1
(Hsieh, Ming H.)
Impression management using typeface design
1
(Henderson, Pamela W.) (Giese, Joan L.) (Cote, Joseph A.)
Grocery price setting and quantity surcharges
1
(Sprott, David E.) (Manning, Kenneth C.) (Miyazaki, Anthony D.)
The Context of dominance: an industry-driven framework for exploiting reputation
1
(Shamsie, Jamal)
The Role of spokescharacters as advertisement and package cues in integrated marketing communicat…
1
(Garretson, Judith A.) (Burton, Scot)
The Reciprocal effects of brand equity and trivial attributes
1
(Broniarczyk, Susan M.) (Gershoff, Andrew D.)
When corporate image affects product evaluations: the moderating role of perceived risk
1
(Batra, Rajeev) (Gurhan-Canli, Zeynep)
The soul of the corporation : How to manage the identity of your company
2
(Bouchikhi, Hamid)
Marketing Corporate image The Company as your number one product 2 nd ed
3
(Gregory, James R.) (Jack G. Wiechmann)
Total Exposure Controlling your company's image in the Glare of the Business Media Explosion
1
(Carlson, Gustav)
Corporate social responsibility Doing the most good for you company and your cause
1
(Kotler, Philip) (Nancy Lee)
Marketing aesthetics: the strategic management of brands, identitiy, and image
2
(Schmitt, Bernd)
Reputation marketing, building and sustaining your organization's great asset
1
(Marconi, Joe)
Managing reputational risk. Leveraging opportunities, curbing threats
1
(Rayner, Jenny)
The expressive organization: linking identity, reputation, and the corporate brand
1
(Hatch, Mary Jo) (Schultz, Majken) (Holten Larsen, Mogens)
Experiential marketing how to get customer to sense, feel, think, act, and relate to your company…
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(Schmitt, Bernd H.)
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Artikel Jurnal
B. Penunjang
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Cases Harvard
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Skripsi
Tesis
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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