Found 395 results for your keywords: subject="Image"
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How brand community practices create value

1
(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)

Self-benefit versus other-benefit marketing appeals: their effectiveness in generating charitable…

1
(White, Katherine) (Peloza, John)

Character, Conformity, of the bottom line? how and why downsizing affected corporate reputation

1
(Love, E. Geoffrey) (Kraatz, Matthew)

Gender dimensions of brand personality

1
(Grohmann, Bianca)

The Importance of a general measure of brand engagement on market behavior: development and valid…

1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)

Contextual factors surrounding reputation damage with potential implications for reputation repair

1
(Rhee, Mooweon) (Valdez, Michael E.)

Puttin' on the Ritz: pre-IPO enlistment of prestigious affliliates as deadline-induced remediation

1
(Hambrick, Donald C.) (Pollock, Timothy G.) (Chen, Guoli)

Director interlocks and spillover effects of reputational penalties from financial reporting fraud

1
(Kang, Eugene)

After the fall: reintegrating the corrupt organization

1
(Smith, Ken G.) (Taylor, M. Susan) (Pfarrer, Michael D.) (Decelles, Katherine A.)

Product contagion: changing consumer evaluations through physical contract with "disgusting" prod…

1
(Morales, Andrea C.) (Fitzsimons, Gavan J.)

Just give me another change: the strategies for brand recovery from a bad first impression

1
(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)

Brand concept maps: a methodology for identifying brand association networks

1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

Between two brands: a goal fluency account of brand evaluation

1
(Labroo, Aparna A.) (Lee, Angela Y.)

When will a brand scandal spill over, and how should competitors respond?

1
(Roehm, Michelle) (Tybout, Alice M.)

Identity, community, and audience: how wholly owned foreign subsidiaries gain legitimacy in China

1
(Li, Jiatao) (Yang, Jing Yu) (Yue, Deborah R.)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

Technology as an enabler of the global branding of retail financial services

1
(Wright, April)

Identifying brand image dimensionality and measuring the degree of brand globalization: a cross-n…

1
(Hsieh, Ming H.)

The Context of dominance: an industry-driven framework for exploiting reputation

1
(Shamsie, Jamal)

The Reciprocal effects of brand equity and trivial attributes

1
(Broniarczyk, Susan M.) (Gershoff, Andrew D.)
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