Found 9587 results for your keywords: subject="KE"
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir

Social Identity and the Service—Profit Chain

1
(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)

Understanding the Marketing Department's Influence within the Firm

1
(Verhoef, Peter C.) (Leeflang, Peter S.H.)

The Role of Hubs in the Adoption Process

1
(Lehmann, Donald R.) (Goldenberg, Jacob) (Han, Sangman) (Jae Weon Hong)

Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget

1
(Du, Rex Y.) (Kamakura, Wagner A)

Customer Equity Drivers and Future Sales

1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Competitive Density and the Customer Acquisition—Retention Trade-Off

1
(Voss, Glenn B.) (Voss, Zannie Giraud)

The Long-Term Stock Market Valuation of Customer Satisfaction

1
(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Groening, Christopher) (Yalcin, Atakan)

Interfirm Relational Drivers of Customer Value

1
(Palmatier, Robert W.)

Satisfaction, Complaint, and the Stock Value Gap

1
(Homburg, Christian) (Luo, Xueming)

the Contingent value of corporate political ties

1
(Wright, mike) (Mellahi, Kamel) (Sun, Pei)

Political markets and regulatory uncertainty: insights and implications for integrated strategy

1
(Bonardi, Jean-Philippe) (Bergh, Richard G. Vanden) (Kingsley, Allison F.)

When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides

1
(Tse, David K.) (Gu, Flora F.)

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm P…

1
(Jayachandran, Satish) (Krasnikov, Alexander)

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

1
(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)

Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"

1
(Wangenheim, Florian v.) (Wubben, Markus)

Strategy and competition in the market and nonmarket arenas

1
(Henisz, Witold J.) (Zelner, Bennet A.)

The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Market…

1
(Soberman, David A.) (Kalra, Ajay)

Advancing nonmarket strategy research: institutional perspectives in a changing world

1
(Doh, Jonathan P.) (Lawton, Thomas C.) (Rajwani, Tazeeb)

Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

1
(Pauwels, Koen) (Weiss, Allen)
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir