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Decoding Customer-Firm Relationships: How attachment Styles help Explain Customer's Preferences f…
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(Bitner, Mary Jo) (Bolton, Ruth N.) (Mende, Martin)
Modeling Heterogenity in the Satisfaction, Loyalty Intention, and Shareholder Value Linkage: A Cr…
1
(Keiningham, Timothy L.) (Mithas, Sunil) (Aksoy, Lerzan) (Yalcin, Atakan) (Lariviere, Bart) (Morgeson II, Forrest V.)
Moderating Effects of the Relationship Between Private Label Share and Store Loyalty
1
(Nicole Koschate-Fischer) (Cramer, Johannes) (Hoyer, Wayne D)
Growing Existing Customers' Revenue Streams Through Customer Referral Programs
1
(Garnefeld, Ina) (Eggert, Andreas et all)
Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis o…
1
(Liu-Thompkins, Yuping) (Tam, Leona)
Speed of replacement": modeling brand loyalty using last-move data
1
(Seetharaman, P.B.) (Che, Hai)
Are Women more loyal customers than men? gender differences in loyalty to firms and individual se…
1
(Bijmolt, Tammo H.A.) (Melnyk, Valentyna) (Osselaer, Stijn M.J. van)
Does customer demotion jeopardize loyalty?
1
(Hennig-Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)
Getting brand communities right
1
(Fournier, Susan) (Lee, Lara)
Social identity and the service-profit chain
1
(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)
The Importance of a general measure of brand engagement on market behavior: development and valid…
1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)
Strengthening customer loyalty through intimacy and passion: roles of customer-firm affection and…
1
(Tse, David K.) (Chi Kin Yim) (Kimmy Wa Chan)
Private-label use and store loyalty
1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)
Winning the race for talent in emerging markets
1
(Hill, Linda A.) (Conger, Jay A.) (Ready, Douglas A.)
Critical incidents and the impact of satisfaction on customer share
1
(Verhoef, Peter C.) (Doorn, Jenny van)
Why Are we losing all our good people?
1
(Lawler, Edward E.)
Delight by design: the role of hedonic versus utilitarian benefits
1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)
Analisis hubungan antara service quality, customer satisfaction, dan switching cost terhadap cust…
1
(Halim, Rizal Edy) (Herawati, Wenny)
History of marketing: a case study of the first advertisement in Indonesia
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(Hendarto, Kresno Agus)
Peran kepercayaan pada merek dan kepuasan dalam menjelaskan loyalitas pada merek (studi empirik p…
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(Setyawan, Anton A.)
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