Found 4335 results for your keywords: subject="Marketing"
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Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

1
(Gupta, Sunil) (Kamakura, Wagner) (Lu, Junxiang) (Neslin, A. Scott) (Mason, H. Charlotte)

Customer Acquisition Promotions and Customer Asset Value

1
(Lewis, Michael)

Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis

1
(Essegaier, Skander) (Danaher, J. Peter) (Mullarkey, W. Guy)

How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data

1
(Zettelmeyer, Florian ,) (Morton, Scott Fiona) (Risso, Silva) (Jorge)

Do Slotting Allowances Enhance Efficiency or Hinder Competition?

1
(Sudhir, K.) (Rao, R. Vithala)

A New Reviewing System for "Journal of Marketing Research"

1
(Winer, S. Russell)

How Customer Self-Determination Influences Relational Marketing Outcomes: Evidence from Longitudi…

1
(Dholakia, M. Utpal)

The Effect of Banner Advertising on Internet Purchasing

1
(Manchanda, Puneet) (Dubé,) (Pierre Jean) (Goh, Yong Khim) (Chintagunta, K. Pradeep)

Channel Bargaining with Retailer Asymmetry

1
(Srinivasan, Kannan) (Dukes, J. Anthony) (Or,, Gal) (Esther)

Strategic Digital Crises Plan for Mitigating Corporate Crises of Carl's Jr. LLC = Rencana Krisis …

1
(Isfandiarni (Penguji)) (Lovy Arlyna Azzuhra) (Muhammad Abid (Pembimbing/Promotor))

Response to Comments on "How Regulatory Fit Affects Value in Consumer Choices and Opinions"

1
(Avnet, Tamar)

How Regulatory Fit Affects Value in Consumer Choices and Opinions

1
(Avnet, Tamar) (Higgins, Tory, E.)

How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels

1
(Anderson, Erin) (Vinhas, Sa Alberto)

Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers

1
(Heerde, J. van Harald) (Bijmolt, H. A. Tammo)

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

1
(Fader, S. Peter) (Hardie, G. S. Bruce) (Lee, Lok Ka)

Ruminating about Placebo Effects of Marketing Actions

1
(Ariely, Dan) (Shiv, Baba) (Carmon, Ziv)

The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work

1
(Irmak, Caglar) (Block, G. Lauren) (Fitzsimons, J. Gavan)

Price, Placebo, and the Brain

1
(Berns, S. Gregory)

Placebo: From Pain and Analgesia to Preferences and Products

1
(Borsook, David) (Becerra, Lino)

Placebo Effects of Marketing Actions: Consumers May Get What They Pay For

1
(Shiv, Baba) (Carmon, Ziv) (Ariely,Dan)
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