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Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models
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(Gupta, Sunil) (Kamakura, Wagner) (Lu, Junxiang) (Neslin, A. Scott) (Mason, H. Charlotte)
Customer Acquisition Promotions and Customer Asset Value
1
(Lewis, Michael)
Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis
1
(Essegaier, Skander) (Danaher, J. Peter) (Mullarkey, W. Guy)
How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data
1
(Zettelmeyer, Florian ,) (Morton, Scott Fiona) (Risso, Silva) (Jorge)
Do Slotting Allowances Enhance Efficiency or Hinder Competition?
1
(Sudhir, K.) (Rao, R. Vithala)
A New Reviewing System for "Journal of Marketing Research"
1
(Winer, S. Russell)
How Customer Self-Determination Influences Relational Marketing Outcomes: Evidence from Longitudi…
1
(Dholakia, M. Utpal)
The Effect of Banner Advertising on Internet Purchasing
1
(Manchanda, Puneet) (Dubé,) (Pierre Jean) (Goh, Yong Khim) (Chintagunta, K. Pradeep)
Channel Bargaining with Retailer Asymmetry
1
(Srinivasan, Kannan) (Dukes, J. Anthony) (Or,, Gal) (Esther)
Strategic Digital Crises Plan for Mitigating Corporate Crises of Carl's Jr. LLC = Rencana Krisis …
1
(Isfandiarni (Penguji)) (Lovy Arlyna Azzuhra) (Muhammad Abid (Pembimbing/Promotor))
Response to Comments on "How Regulatory Fit Affects Value in Consumer Choices and Opinions"
1
(Avnet, Tamar)
How Regulatory Fit Affects Value in Consumer Choices and Opinions
1
(Avnet, Tamar) (Higgins, Tory, E.)
How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels
1
(Anderson, Erin) (Vinhas, Sa Alberto)
Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers
1
(Heerde, J. van Harald) (Bijmolt, H. A. Tammo)
RFM and CLV: Using Iso-Value Curves for Customer Base Analysis
1
(Fader, S. Peter) (Hardie, G. S. Bruce) (Lee, Lok Ka)
Ruminating about Placebo Effects of Marketing Actions
1
(Ariely, Dan) (Shiv, Baba) (Carmon, Ziv)
The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work
1
(Irmak, Caglar) (Block, G. Lauren) (Fitzsimons, J. Gavan)
Price, Placebo, and the Brain
1
(Berns, S. Gregory)
Placebo: From Pain and Analgesia to Preferences and Products
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(Borsook, David) (Becerra, Lino)
Placebo Effects of Marketing Actions: Consumers May Get What They Pay For
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(Shiv, Baba) (Carmon, Ziv) (Ariely,Dan)
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