Found 203 results for your keywords: subject="OIC"
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Models for heterogeneous variable selection

1
(Gilbride, Timothy J.) (Allenby, Greg M.) (Brazell, Jeff D.)

A Comparison of criteria to design efficient choice experiments

1
(Kessels, Roselinde) (Goos, Peter) (Vandebroek, Martina)

Between two brands: a goal fluency account of brand evaluation

1
(Labroo, Aparna A.) (Lee, Angela Y.)

The Concept of hope and its relevance to product evaluation and choice

1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)

Repeat purchasing of new automobiles by older consumers: empirical evidence and interpretations

1
(Lambert-Pandraud, Raphaelle) (Laurent, Gilles)

The Effect of forced choice on choice

1
(Dhar, Ravi) (Simonson, Itamar)

Performance of store brands: a cross-country analysis of consumer store-brand preferences, percep…

1
(Zhao, Ying) (Erdem, Tulin) (Valenzuela, Ana)

To buy or not to buy: response mode effects on consumer choice

1
(Nowlis, Stephen M.) (Dhar, Ravi)

Justification effects on consumer choice of hedonic and utilitarian goods

1
(Okada, Erica Mina)

Heterogeneous conjoint choice designs

1
(Sandor, Zsolt) (Wedel, Michel)

Modeling preferences for common attributes in multicategory brand choice

1
(Singh, Vshal P.) (Hansen, Karsten) (Gupta, Sachin)

Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store

1
(Chintagunta, Pradeep K.) (Dube, Jean-Pierre)

When two rights make a wrong: searching too much in ordered environments

1
(Diehl, Kristin)

Temporal differences in the role of marketing communication in new product categories

1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, Pradeep K.)

Willful ignorance in request for product attribute information

1
(Ehrich, Kristine R.) (Irwin, Julie R.)

A Hybrid choice model that uses actual and ordered attribute value information

1
(Bodapi, Anand V.) (Drolet, Aimee)

What has marketing learned from Richard Johnson

1
(Huber, Joel)

Feature fatigue: when product capabilities become too much of a good thing

1
(Rust, Roland T.) (Thompson, Debora Viana) (Hamilton, Rebecca W.)

Cyberbranding : brand building in the digital economy

1
(Breakenridge, Deirdre)

Voice power : using your voice to captivate, persuade, and command attention

1
(Williams, Renee Grant)
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir