Found 278 results for your keywords: subject="Products"
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Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Fra…

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(Basuroy, Suman) (Chatterjee, Subimal) (Heath, Timothy B) (Thorsten, Hening-Thurau) (Kocher, Bruno)

When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word…

1
(Peres, Renana) (Christophe Van den Bulte)

Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

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(Bijmolt, Tammo H A) (Risselada, Hans) (Verhoef, Peter C)

Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with…

1
(White, Katherine) (Peloza, John) (Jingzhi Shang)

What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions D…

1
(Pauwels, Koen) (Bezaweda, Ram)

Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share

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(Echambadi, Raj) (Jindal, Rupinder P.) (Kumar, R Sarangee) (Sangwon Lee.)

If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Glob…

1
(Fang, Eric (Er)) (Lee Jongkuk) (Palmatier, Robert) (Han, Shunping)

Can Automated Group Recommender Systems Help Consumers Make Better Choices?

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(Hennig-Thurau, Thorsten) (Marchand, Andre) (Marx, Paul)

The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase

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(Nowlis, Stephen M.) (Morales, Andrea C.) (Castro, Iana A.)

The Effects of slack resources and environmental threat on production exploration and exploitation

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(Voss, Glenn B.) (Voss, Zannie Giraud) (Sirdeshmukh, Deepak)

Timing, order and durability of new product advantages with imitation

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(Smith, Ken G.) (Grimm, Curtis M.) (Lee, Hun) (Schomburg, August)

Modeling preferences for common attributes in multicategory brand choice

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(Singh, Vshal P.) (Hansen, Karsten) (Gupta, Sachin)

Feature fatigue: when product capabilities become too much of a good thing

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(Rust, Roland T.) (Thompson, Debora Viana) (Hamilton, Rebecca W.)

The power of product platforms: building value and cost leadership

1
(Meyer, Marc H.) (Lehnerd, Alvin P.)

The Breakaway brand: how great brands stand out

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(Kelly, Francis J.) (Barry Silverstein)

Kellog on branding: the marketing faculty of the kellog school of management

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(Alice M. Tybout) (Tim Calkins)

Marketing aesthetics: the strategic management of brands, identitiy, and image

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(Schmitt, Bernd)

The making of a name: the inside story of the brands we buy

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(Rivkin, Steve) (Fraser Sutherland)

Legendary brands: unleashing the power of story telling to create a winning marketing strategy

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(Vincent, Laurence)

Reputation marketing, building and sustaining your organization's great asset

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(Marconi, Joe)
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