Found 343 results for your keywords: subject="Promotion"
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Shopper response to bundle promotions for packaged goods

1
(Foubert, Bram) (Gijsbrechts, Els)

Estimating promotion response when competitive promotions are unobservable

1
(Kamakura, Wagner A.) (Moon, Sangkil) (Ledolter, Johannes)

Decomposition of the sales impact of promotion-induced stockpiling

1
(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky, Christian)

Empirical analysis of budget and allocation of trade promotions in the U.S. supermarket industry

1
(Rao, Vithala R.) (Gomez, Miguel I.) (McLaughlin, Edward W.)

Promotion profitability for a retailer: the role of promotion, brand, category, and store charact…

1
(Ailawadi, Kusum L.) (Harlam, Bari A.) (Cesar, Jacques) (Trounce, David)

A Hierarchical bayes error correction model to explain dynamic effects of price changes

1
(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)

How to attract customers by giving them the short end of the stick

1
(Staelin, Richard) (Lo, Alison K.C.) (Lynch, John G.)

Strategic promotion tournamets and worker performance

1
(Devaro, Jed)

Is 75% of the Sales promotion bump due to brand switching? no, only 33% is

1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)

Measuring the impact of promotions on brand switching when consumers are forward looking

1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

The Better they are, the more they give: trade promotions of consumer durables

1
(Bruce, Norris) (Desai, Preyas S.) (Staelin, Richard)

The Influence of consumer distractions on the effectiveness of food-sampling programs

1
(Shiv, Baba) (Nowlis, Stephen M.)

Marketing communications management: concepts and theories, cases and practices

1
(Copley, Paul)

Advertising communications & promotion management

2
(Rossiter, John R.)

Chaos marketing : how to win in a turbullent world Torsten H. Nilson

1
(Nilson, Torsten H.)

Commercial diplomacy on export performance : case study of Indonesia trade promotion centre (ITPC)

1
(Maharani, Prahastuti) (Prof. Dr. Peter van Bergeijk (Pembimbing/Promotor)) (Dr. Lee Pegler (Penguji))

Evaluasi promosi penjualan berdasarkan kerangka multi manfaat: Suatu telaah terhadap konsumen pas…

1
(Sutini) (Prof. Dr. Teddy Pawitra (Pembimbing/Promotor))

Evaluasi Proses Pengendalian Anggaran Promosi Saluran Penjualan Retail Tradisional pada PT HO (La…

1
(Nurul Husnah S.E., M.S.Ak. (Pembimbing/Promotor)) (Tsani, Rizki Maulida Zahiyyaturraihan)

Analisis Pengaruh Festival Belanja Online Sebagai Strategi Promosi Terhadap Intention to Re-Parti…

1
(Liyanda, Vika) (Arga Hananto, SE.,M.Bus (Pembimbing/Promotor))

Peran humor dalam iklan politik untuk meningkatkan memorisasi pada iklan politik humoris

1
(Firmanzah (Pembimbing/Promotor)) (Manurung, Hakim)
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