Found 1393 results for your keywords: subject="Research"
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Customer Equity Drivers and Future Sales

1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)

Advancing science on the knife's edge: integration and specialization in management Ph.D. programs

1
(Mudambi, Ram) (Hannigan, Thomas J.) (Kline, William)

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm P…

1
(Jayachandran, Satish) (Krasnikov, Alexander)

Challenges of the informal economy for the field of management

1
(McGahan, Anita M.)

Toward a research agenda on the informal economy

1
(Ireland, R. Duane) (Bruton, Garry D.) (Ketchen Jr., David J.)

Entrepreneurship's next act

1
(Wright, mike) (Zahra, Sha)

Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to…

2
(Atuahene) (gima, Kwaku) (De Luca, Luigi M.)

Advertising, Research and Development, and Systematic Risk of the Firm

2
(Srinivasan, Raji) (McAlister, Leigh) (Kim, MinChung)

Reference Price Research: Review and Propositions

1
(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)

Consumer Behavior and Y2K

3
(Lehmann, Donald R.)

Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition La…

1
(Balasubramania, Siva K.) (Cole, Catherine)

How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

1
(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)

Understanding Service Convenience

1
(Grewal, Dhruv) (Berry, Leonard L.) (Seiders, Kathleen)

Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting

1
(Richardson, Vernon J.) (Joseph, Kissan)

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

1
(Stremersch, Stefan) (Tellis, Gerard J.)

Building Brand Community

1
(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)

Consumer Trust, Value, and Loyalty in Relational Exchanges

1
(Singh, Jagdip) (Sirdeshmukh, Deepak) (Sabol, Barry)

Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Re…

1
(Winer, Russell S.) (Lemon, Katherine N.) (White, Tiffany Barnett)

the Benefits of persisting with paradigms in organizational research

1
(Jane Qiu) (Donaldson, Lex) (Ben Nanfeng Luo)
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