Found 4138 results for your keywords: subject="arketing"
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

1
(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)

Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"

1
(Wangenheim, Florian v.) (Wubben, Markus)

The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Market…

1
(Soberman, David A.) (Kalra, Ajay)

Configurations of Marketing and Sales: A Taxonomy

1
(Homburg, Christian) (Jensen, Ove) (Krohmer, Harley)

Trust at Different Organizational Levels

1
(Palmatier, Robert W.) (Fang, Eric) (Scheer, Lisa K.) (Li, Ning)

The Readability of Marketing Journals: Are Award-Winning Articles Better Written?

1
(Sawyer, Alan G.) (Laran, Juliano) (Xu, Jun)

Understanding Service Retention within and across Cohorts Using Limited Information

1
(Schweidel, David A.) (Fader, Peter S.) (Bradlow, Eric T.)

Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams

1
(Mahajan, Vijay) (Nath, Pravin)

Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision

1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)

Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth

1
(Rao, Ramesh K. S.) (Bharadwaj, Neeraj)

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

Friendship versus Business in Marketing Relationships

1
(Grayson, Kent)

Quasi-Darwinian Selection in Marketing Relationships

1
(Eyuboglu, Nermin) (Buja, Andreas)

The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

1
(Liu, Yuping)

A Cultural Models Approach to Service Recovery

1
(Ringberg, Torsten) (Odekerken-Schroder, Gaby) (Christensen, Glenn L.)

The Quest for Citations: Drivers of Article Impact

1
(Stremersch, Stefan) (Verhoef, Peter C.) (Verniers, Isabel)

The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?

1
(Homburg, Christian) (Jensen, Ove)

Compound Relationships between Firms

1
(Ross, William T., Jr) (Robertson, Diana C.)

Indirect Network Effects in New Product Growth

1
(Franses, Philip Hans) (Stremersch, Stefan) (Tellis, Gerard J.) (Binken, Jeroen L.G.)

Rethinking Customer Solutions: From Product Bundles to Relational Processes

1
(Tuli, Kapil R.) (Kohli, Ajay K.) (Bharadwaj, Sundar G.)
Hal. Awal Sebelumnya 6 7 8 9 10 Berikutnya Hal. Akhir