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The Impact of brand equity and innovation on the long-term effectiveness of promotions
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(Pauwels, Koen) (Slotegraaf, Rebecca J.)
How to sell services more profitably
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(Reinartz, Werner) (Ulaga, Wolfgang)
Which shorts are informed?
1
(Boehmer, Ekkehart) (Zhang, Xiaoyan) (Jones, Charles M.)
Multimarket contact and sales growth: evidence from insurance
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(Greve, Henrich R.)
Shopper response to bundle promotions for packaged goods
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(Foubert, Bram) (Gijsbrechts, Els)
Tax competition among municipal governments
1
(Hendrick, Rebecca) (Jacob, Benoy)
Optimal design of consumer contests
1
(Whinston, Andrew B.) (Geng, Xianjun) (Liu, De)
Efektivitas strategi penjualan: kunci keberhasilan suatu kantor cabang penjualan
1
(Djatnika, Tjetjep)
Short-sales constraints and price discovery: evidence from he Hong Kong market
1
(Chang, Eric C.) (Cheng, Joseph W.) (Yu, Yinghui)
Estimating promotion response when competitive promotions are unobservable
1
(Kamakura, Wagner A.) (Moon, Sangkil) (Ledolter, Johannes)
Decomposition of the sales impact of promotion-induced stockpiling
1
(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky, Christian)
Empirical analysis of budget and allocation of trade promotions in the U.S. supermarket industry
1
(Rao, Vithala R.) (Gomez, Miguel I.) (McLaughlin, Edward W.)
The Thought worlds of marketing and sales: which differences make a difference?
1
(Homburg, Christian) (Jensen, Ove)
Efficiency and the Bear: short sales and markets around the world
1
(Goetzmann, William N.) (Bris, Arturo) (Zhu, Ning)
Customer loyalty to whom? managing the benefits and risks of salesperson-owned loyalty
1
(Palmatier, Robert W.) (Steenkamp, Jan-Benedict E.M.) (Scheer, Lisa K)
Strategic bundling of products and prices: a new synthesis for marketing
1
(Stremersch, Stefan) (Tellis, Gerard J.)
Making sales technology effective
1
(Perreault, William D.) (Hunter, Gary K.)
Salesperson adaptive selling behavior and customer orientation: a meta-analysis
1
(Franke, George R.) (Park, Jeong-Eun)
A Three-stage model of integrated marketing communications at the marketing-sales interface
1
(Smith, Timothy M.) (Gopalakrishna, Srinath) (Chatterjee, Rabikar)
A Hierarchical bayes error correction model to explain dynamic effects of price changes
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(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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