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Peran Multi-Sensory dan Atmospheric Experiences dalam Mendorong Patronage Intention dan Store Com…

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(Akhir Matua Harahap (Pembimbing/Promotor)) (Nissa Ghulma Ratnasari (Penguji)) (Ulian Taurin Malik (Penguji)) (Nadya Gotami Kusumahadi)

Promoting Relationship Learning

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(Selnes, Fred) (Sallis, James)

Grocery Price Setting and Quantity Surcharges

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(Sprott, David E.) (Manning, Kenneth C.) (Miyazaki, Anthony D.)

Pengaruh Environmental, Social, and Governance (ESG) Scores terhadap Corporate Debt Financing den…

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(Eka Pria (Pembimbing/Promotor)) (Permata Wulandari (Penguji)) (Rofikoh Rokhim (Penguji)) (Raissa Nurin Harmadi)

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

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(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)

Analisis Pengaruh Volatilitas Komoditas Minyak dan Emas Terhadap Fenomena Mispricing Harga Saham …

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(Permata Wulandari (Pembimbing/Promotor)) (Zaafri Ananto Husodo (Penguji)) (Lisa Fitriyanti Akbar (Penguji)) (Adinda Diandra Putri)

Pengaruh Persepsi atas Jumlah Likes, Comments, dan Shares pada Postingan Micro-Influencers di Ins…

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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Felisa Yunita)

Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Comp…

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(Bhattacharya, C.B.) (Sen, Sankar)

To Have and to Hold: The Influence of Haptic Information on Product Judgments

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(Peck, Joann) (Childers, Terry L.)

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

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(Kumar, V.) (Reinartz, Werner J.)

Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Cu…

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(Netemeyer, Richard G.) (Maxham, James G., III)

Psychological Implications of Customer Participation in Co-Production

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(Bendapudi, Neeli) (Leone, Robert P.)

Customer Satisfaction and Shareholder Value

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(Fornell, Claes) (Anderson, Eugene W.) (Mazvancheryl, Sanal K.)

Strategic Responses to New Technologies and Their Impact on Firm Performance

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(Grewal, Rajdeep) (Lee, Ruby P.)

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

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(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

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(Kumar, V.) (Venkatesan, Rajkumar)

The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonpro…

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(Lichtenstein, Donald R.) (Drumwright, Minette E.) (Braig, Bridgette M.)

Navigating shareholder influence: compensation plans and the shareholder approval process.

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(Brandes, Pamela) (Goranova, Maria) (Hall, Steven)

Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influe…

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(Burton, Scot) (Netemeyer, Richard G.) (Andrews, J. Craig) (Moberg, D. Paul) (Christiansen, Ann)

Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services

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(Gilly, Mary C.) (Graham, John L.) (Dellande, Stephanie)
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