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Brand name translation: Language constraints, product attributes, and consumer perceptions in Eas…
1
(Hong, F. C.) (Pecotich, Anthony) (Shultz, Clifford J.)
Auditory and visual brand identifiers in Chinese and English
1
(Tavassoli, Nader T.) (Han, Jin K.)
Executive insights: The impact of linguistic differences on international brand name standardizat…
1
(Francis, June N. P.) (Lam, Janet P. Y.)
On distributor commitment in marketing channels for industrial products: contrast between the Uni…
1
(Kim, Keysuk) (Oh, Changho)
The impact of industry concentration and firm location on export propensity and intensity: an emp…
1
(Zou, Shaoming) (Zhao, Hongxin)
Public policy and global supply chain capabilities and performance: a resource-based view
1
(Morash, Edward A.) (Lynch, Daniel F.)
When financial institutions are large shareholders: the role of macro corporate governance enviro…
1
(Li, Donghui) (Moshirian, Fariborz) (Pham, Peter Kien) (Zein, Jason)
Insider trading, news releases, and ownership concentration
1
(Fidrmuc, Jana P.) (Goergen, Marc) (Renneboog, Luc)
Does the contribution of corporate cash holdings and dividends to firm value depend on governance…
1
(Pinkowitz, Lee) (Stulz, Rene) (Williamson, Rohan)
What have we learned about generic competitive strategy? A meta-analysis
1
(Campbell-Hunt, Colin)
Governance value analysis and marketing strategy
1
(Ghosh, Mrinal) (John, George)
Family structure, materialism, and compulsive buying: a reinquiry and extension
1
(Tanner, John F.) (Roberts, James A.) (Manolis, Chris)
The impact of cognitive intertia on postconsumption evaluation processes
1
(Mattila, Anna S.)
The effect of management commitment to service quality on employees' affective and performance ou…
1
(Babakus, Emin) (Yavas, Ugur) (Karatepe, Osman M.) (Avci, Turgay)
Effects of loyalty programs on value perception, program loyalty, and brand loyalty
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(Yi, Youjae) (Jeon, Hoseong)
An empirical test of trust-building processes and outcomes in sales manager-salesperson relations…
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(Bellenger, Danny N.) (Brashear, Thomas G.) (Boles, James S.) (Brooks, Charles M.)
Effect of environmental dynamism on relational governance in manufacturer-supplier relationships:…
1
(Joshi, Ashwin W.) (Campbell, Alexandra J.)
The structure of reseller goals and performance in marketing channels
1
(Etzel, Michael J.) (Achrol, Ravi S.)
Service failure and recovery: the impact of relationship factors on customer satisfaction
1
(Ganesan, Shankar) (Hess, Ronald L.) (Klein, Noreen M.)
Consumer switching costs: a typology, antecedents, and consequences
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(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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