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Hal. Awal Sebelumnya 91 92 93 94 95 Berikutnya Hal. Akhir

Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transform…

1
(Sherry, John F.) (Carpenter, Gregory S.) (Gebhardt, Gary F.)

The Influence of Avatars on Online Consumer Shopping Behavior

1
(Janiszewski, Chris) (Holzwarth, Martin) (Neumann, Marcus M.)

How Country Characteristics Affect the Perceived Value of Web Sites

1
(Geyskens, Inge) (Steenkamp, Jan) (Benedict E. M.)

Corporate Social Responsibility, Customer Satisfaction, and Market Value

1
(Luo, Xueming) (Bhattacharya, C. B.)

Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains

1
(Srinivasan, Raji)

Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities

1
(Thomson, Matthew)

Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda

1
(Heide, Jan B.) (Wathne, Kenneth H.)

Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

1
(Liu, Yong)

Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relation…

1
(Gremler, Dwayne D.) (Hennig) (Thurau, Thorsten) (Groth, Markus) (Paul, Michael)

From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations

1
(Wood, Stacy L.) (Moreau, C. Page)

Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?

1
(Bosmans, Anick)

The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective

1
(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)

Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime V…

1
(Haenlein, Michael) (Kaplan, Andreas M.) (Schoder, Detlef)

Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Bel…

1
(Schlosser, Ann E.) (White, Tiffany Barnett) (Lloyd, Susan M.)

The Evolution of Loyalty Intentions

1
(Johnson, Michael D.) (Herrmann, Andreas) (Huber, Frank)

Stuck in the Past: Why Managers Persist with New Product Failures

1
(Staelin, Richard) (Boulding, William) (Biyalogorsky, Eyal)

Ratios in Proportion: What Should the Shape of the Package Be?

1
(Raghubir, Priya) (Greenleaf, Eric A.)

Consumer Contamination: How Consumers React to Products Touched by Others

1
(Morales, Andrea C.) (Dahl, Darren W.) (Argo, Jennifer J.)

Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition within Firms

1
(Luo, Xueming) (Slotegraaf, Rebecca J.) (Pan, Xing)

Brand Dilution: When Do New Brands Hurt Existing Brands?

1
(Netemeyer, Richard G.) (Pullig, Chris) (Simmons, Carolyn J.)
Hal. Awal Sebelumnya 91 92 93 94 95 Berikutnya Hal. Akhir
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