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Governance value analysis and marketing strategy
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(Ghosh, Mrinal) (John, George)
Family structure, materialism, and compulsive buying: a reinquiry and extension
1
(Tanner, John F.) (Roberts, James A.) (Manolis, Chris)
The impact of cognitive intertia on postconsumption evaluation processes
1
(Mattila, Anna S.)
The effect of management commitment to service quality on employees' affective and performance ou…
1
(Babakus, Emin) (Yavas, Ugur) (Karatepe, Osman M.) (Avci, Turgay)
Effects of loyalty programs on value perception, program loyalty, and brand loyalty
1
(Yi, Youjae) (Jeon, Hoseong)
An empirical test of trust-building processes and outcomes in sales manager-salesperson relations…
1
(Bellenger, Danny N.) (Brashear, Thomas G.) (Boles, James S.) (Brooks, Charles M.)
Effect of environmental dynamism on relational governance in manufacturer-supplier relationships:…
1
(Joshi, Ashwin W.) (Campbell, Alexandra J.)
The structure of reseller goals and performance in marketing channels
1
(Etzel, Michael J.) (Achrol, Ravi S.)
Service failure and recovery: the impact of relationship factors on customer satisfaction
1
(Ganesan, Shankar) (Hess, Ronald L.) (Klein, Noreen M.)
Consumer switching costs: a typology, antecedents, and consequences
1
(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)
An empirical study of innate consumer innovativeness, personal characteristics, and new-product a…
1
(Mason, Charlotte H.) (Im, Subin) (Bayus, Barry L.)
Investigating industry context effects in consumer-firm relationships: preliminary results from a…
1
(Singh, Jagdip) (Nijssen, Edwin)
Multigeneration innovation diffusion: the impact of intergeneration time
1
(Lehmann, Donald R.) (Pae, Jae H.)
Consumer perceptions of product variants positioned on atypical attributes
1
(Ratneshwar, S.) (Desai, Kalpesh Kaushik)
An Empirical analysis of the determinants of retail margins: the role of store-brand share
1
(Ailawadi, Kusum L.) (Harlam, Bari)
Internal benefits of service-worker customer orientation: job satisfaction, commitment, and organ…
1
(Mowen, John C.) (Brown, Tom J.) (Donavan, D. Todd)
Return on marketing: using customer equity to focus marketing strategy
1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)
Antecedents of export venture performance: a theoretical model and empirical assessment
1
(Morgan, Neil A.) (Kaleka, Anna) (Katsikeas)
Relationship Governance in a Supply Chain Network
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(Heide, Jan B.) (Wathne, Kenneth H.)
Beyond adoption: development and application of a use-diffusion model
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(Shih, Chuan-Fong) (Venkatesh, Alladi)
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