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First in, first out? the effects of network externalities on pioneer survival
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(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)
Market orientation, creativity, and new product performance in high-technology firms
1
(Workman, John P.) (Im, Subin)
When is a preannounced new product likely to be delayed?
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(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)
Attention capture and transfer in advertising: brand, pictorial, and text-size effects
1
(Wedel, Michel) (Pieters, Rik)
Antecedents and consequences of the service climate in boundary-spanning self-managing service teams
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(Jong, Ad de) (Ruyter, Ko de) (Lemmink, Jos)
Return on investment implications for pharmeceutical promotional expenditures: the role of market…
1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)
Customer knowledge development: antecedents and impact on new product performance
1
(Sharma, Sanjay) (Joshi, Ashwin W.)
A configuration theory assessment of marketing organization fit with business strategy and its re…
1
(Morgan, Neil A.) (Vorhies, Douglas W.)
The impact of customer relationship characteristics on profitable lifetime duration
1
(Kumar, V.) (Reinartz, Werner J.)
Trading off between value creation and value appropriation: the financial implications of shifts …
1
(Mizik, Natalie) (Jacobson, Robert)
Firms reap what they sow: the effects of shared values and perceived organizational justice on cu…
1
(Netemeyer, Richard G.) (Maxham, James G.)
The integrated networks model: explaining resource allocations in network markets
1
(Freis, Judy K.) (Shervani, Tasadduq) (Srivastava, Rajendra K.)
Psychological implications of customer participation in co-production
1
(Bendapudi, Neeli) (Leone, Robert P.)
The structural influence of marketing journals: a citation analysis of the discipline and its sub…
1
(Baumgartner, Hans) (Pieters, Rik)
Corporate environmentalism: Antecedents and influence of industry type
1
(Benerjee, Subhabrata Bobby) (Iyer, Easwar S) (Kashyap, Rajiv K.)
The identity salience model of relationship marketing success: the case of nonprofit marketing
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(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)
Cognitive lock-in and the power law of practice
1
(Johnson, Eric J.) (Bellman, Steven) (Lohse, Gerald L.)
Innovations in product functionality: when and why are explicit comparisons effective?
1
(Ziamou, Paschalina) (Ratneshwar, S.)
To have and to hold: the influence of haptic information on product judgments
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(Peck, Joann) (Childers, Terry L.)
Making healthful food choices: the influence of health claims and nutrition information on consum…
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(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)
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