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What to convey in antismoking advertisements for adolescents: the use of protection motivation th…
1
(Pechmann, Cornelia) (Zhao, Guangzhi) (Goldberg, Marvin E.) (Reibling, Ellen Thomas)
Price-based global market segmentation for services
1
(Bolton, Ruth N.) (Myers, Matthew B.)
Promoting relationship learning
1
(Selnes, Fred) (Sallis, James)
Market situation interpretation and response: the role of cognitive style, organizational culture…
1
(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)
Grocery price setting and quantity surcharges
1
(Sprott, David E.) (Manning, Kenneth C.) (Miyazaki, Anthony D.)
What will the future bring? dominance, technology expectations, and radical innovation
1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Antia, Kersi D.)
Service orientation of a retailer's business strategy: dimensions, antecedents, and performance o…
1
(Homburg, Christian) (Hoyer, Wayne D.)
Measuring the price knowledge shoppers bring to the store
1
(Dreze, Xavier) (Vanhuele, Marc)
A longitudinal study of complaining customers' evaluations of multiple service failures and recov…
1
(Netemeyer, Richard G.) (Maxham, James G.)
The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance
1
(Cavusgil, S. Tamer) (Zou, Shaoming)
Market orientation and alternative strategic orientations: a longitudinal assessment of performan…
1
(Noble, Charles H.) (Sinha, Rajiv K.) (Kumar, Ajith)
Getting return on quality:rRevenue expansion, cost reduction, or both?
1
(Dickson, Peter R.) (Rust, Roland T.) (Moorman, Christine)
Consumers' search and use of nutrition information: the challenge and promise of the nutrition la…
1
(Balasubramania, Siva K.) (Cole, Catherine)
The Hidden minefields in the adoption of sales force automation technologies
1
(Speier, Cheri) (Venkatesh, Viswanath)
When does trust matter? Antecedents and contingent effects of supervisee trust on performance in …
1
(Atuahene-gima, Kwaku) (Li, Haiyang)
Technological opportunism and radical technology adoption: an application to e-business
1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)
How firms relate to their markets: an empirical examination of contemporary marketing practices
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(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)
The Effects of entrepreneurial proclivity and market orientation on business performance
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(Mentzer, John T.) (Matsuno, Ken)
Chaos, sebuah studi empiris dari BEJ: pengamatan pada indeks portfolio pasar
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(Bakara, Minarnita Yanti Verawati) (Hermanto, Bambang)
Pengolahan data skala terbatas dengan metode DEA: studi kasus efektivitas proses peluncuran produ…
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(Purwantoro, R. Nugroho) (Siswadi, Erwinta)
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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