Found 4130 results for your keywords: subject="UCT"
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Kellog on branding: the marketing faculty of the kellog school of management

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(Alice M. Tybout) (Tim Calkins)

Marketing aesthetics: the strategic management of brands, identitiy, and image

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(Schmitt, Bernd)

Nestle SA: case study report 1999. This case report was submitted to FEUI graduate program in man…

1
(Fontana, Avanti)

Qualitative research practice

1
(Clive Seale)

Marketing management 12 th

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(Kotler, Philip) (Kevin Lane Keller)

Making strategy risk: leading effective execution and change

1
(Hrebiniak, Lawrence G.)

The making of a name: the inside story of the brands we buy

1
(Rivkin, Steve) (Fraser Sutherland)

Legendary brands: unleashing the power of story telling to create a winning marketing strategy

1
(Vincent, Laurence)

Reputation marketing, building and sustaining your organization's great asset

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(Marconi, Joe)

Private initiatives in infrastructure: priorities, incentives, and performances

1
(Masatsugu Tsaji) (Sanford Berg) (Michael Pollitt)

Brand portfolio strategy: creaing relevance, differentiation, energy, leverage, and clarity

1
(Aaker, David A.)

Brand asset management: driving profitable growth through your brands

1
(Davis, Scott M.)

Six sigma business scorecard: ensuring performance for profit

1
(Gupta, Praveen)

The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…

5
(John G. Freeland)

Strategic management of technology and innovation

1
(Burgelman, Robert A.) (Modesko A. Maidique) (Steven C. Wheelwright)

Public management and government

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(Elke Loffler)

From followers to leaders : managing technology and innovation in newly industrialiring countries

1
(Forbes, Naushad) (Wield, David)

IMC: Using advertising and promotion to build brands Tom Duncan

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(Duncan, Tom)

Essentials of new product management

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(Urban, Glen L.) (Hauser, John R.) (Dholakia, Nikhilesh)

Customer-centric product definition: the key to great product development

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(Mello, Sheila)
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