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Brand portfolio strategy: creaing relevance, differentiation, energy, leverage, and clarity
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(Aaker, David A.)
Brand asset management: driving profitable growth through your brands
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(Davis, Scott M.)
Six sigma business scorecard: ensuring performance for profit
1
(Gupta, Praveen)
The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…
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(John G. Freeland)
Strategic management of technology and innovation
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(Burgelman, Robert A.) (Modesko A. Maidique) (Steven C. Wheelwright)
Public management and government
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(Elke Loffler)
From followers to leaders : managing technology and innovation in newly industrialiring countries
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(Forbes, Naushad) (Wield, David)
IMC: Using advertising and promotion to build brands Tom Duncan
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(Duncan, Tom)
Essentials of new product management
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(Urban, Glen L.) (Hauser, John R.) (Dholakia, Nikhilesh)
Customer-centric product definition: the key to great product development
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(Mello, Sheila)
The seeds of innovation : cultivating the synergy that fosters new ideas Elaine Dundon
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(Dundon, Elaine)
Product management Donald R. Lehmann
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(Lehmann, Donald R.)
Vreating and dominating references and index
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(Meyer, Peter)
Strategic brand management: building, measuring, and managing brand equity
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(Keller, Kevin Lane)
The experience economy: work is theatre & every business a stage
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(Gilmore, James H.) (Pine, B. Joseph)
E-learning: strategies for delivering knowledge in the digital age
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(Rosenberg, Marc Jeffrey)
Competitive strategy, production organization and inter-firm collaboration
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(Supratikno, Hendrawan)
Experiential marketing how to get customer to sense, feel, think, act, and relate to your company…
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(Schmitt, Bernd H.)
Global competition, institutions, and East-Asian Ascendancy
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(Kasper, Wolfgang)
Juran on quality by design the new steps for planning quality into goods and services
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(Juran, J.M.)
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Artikel Jurnal
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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