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Hal. Awal
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Hal. Akhir
FDI in China: what we know and what we need to sStudy next
1
(Bruton, Garry D.) (Chang Ming Lau)
Good to great, or just good?
1
(Niendorf, Bruce) (Beck, Kristine)
From good to great to . . .
1
(Resnick, Bruce G.) (Smunt, Timothy L.)
Strengthening customer loyalty through intimacy and passion: roles of customer-firm affection and…
1
(Tse, David K.) (Chi Kin Yim) (Kimmy Wa Chan)
Circles, squares, and choice: the effect of shape arrays on uniqueness and variety seeking
1
(Maimaran, Michal) (Wheeler, S. Christian)
Who's got the coupon? estimating consumer preferences and coupon usage from aggregate information
1
(Bradlow, Eric T.) (Musalem, Andres) (Raju, Jagmohan S.)
Endogeneity and individual consumer choice
1
(Villas-Boas, J. Miguel) (Kuksov, Dmitri)
Positive consumer contagion: responses to attractive others in a retail context
1
(Morales, Andrea C.) (Dahl, Darren W.) (Argo, Jennifer J.)
Remedying hyperopia: the effects of self-control regret on consumer behavior
1
(Kivetz, Ran) (Keinan, Anat)
The Effect of partitions on controlling consumption
1
(Cheema, Amar) (Soman, Dilip)
Interrupted consumption: disrupting adaptation to hedonic experiences
1
(Nelson, Leif D.) (Meyvis, Tom)
The Dishonesty of honest people: a theory of self-concept maintenance
1
(Amir, On) (Mazar, Nina) (Areily, Dan)
What passes as a rigorous case study?
1
(Gibbert, Michael) (Ruigrok, Winfried) (Wicki, Barbara)
Opportunism, knowledge, and the performance of franchise chains
1
(Barthelemy, Jerome)
Envy, comparison costs, and the economic theory of the firm
1
(Nickerson, Jack A.) (Zenger, Todd R.)
Environmental context, managerial cognition, and strategic action: an integrated view
1
(Barr, Pamela S.) (Nadkarni, Sucheta)
Control of intellectual assets in client relationships: implications for innovation
1
(Leiponen, Aija)
Cross-functional integration and new product success: an empirical iof the findings
1
(Troy, Lisa C.) (Hirunyawipada, Tanawat)
Where did all that money go? understanding how consumers allocate their consumption budget
1
(Du, Rex Y.) (Kamakura, Wagner A)
Customer equity drivers and future sales
1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)
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Artikel Jurnal
B. Penunjang
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Cases Harvard
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Open Source
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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