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Hal. Akhir
Interrupted consumption: disrupting adaptation to hedonic experiences
1
(Nelson, Leif D.) (Meyvis, Tom)
The Dishonesty of honest people: a theory of self-concept maintenance
1
(Amir, On) (Mazar, Nina) (Areily, Dan)
What passes as a rigorous case study?
1
(Gibbert, Michael) (Ruigrok, Winfried) (Wicki, Barbara)
Opportunism, knowledge, and the performance of franchise chains
1
(Barthelemy, Jerome)
Envy, comparison costs, and the economic theory of the firm
1
(Nickerson, Jack A.) (Zenger, Todd R.)
Environmental context, managerial cognition, and strategic action: an integrated view
1
(Barr, Pamela S.) (Nadkarni, Sucheta)
Control of intellectual assets in client relationships: implications for innovation
1
(Leiponen, Aija)
Cross-functional integration and new product success: an empirical iof the findings
1
(Troy, Lisa C.) (Hirunyawipada, Tanawat)
Where did all that money go? understanding how consumers allocate their consumption budget
1
(Du, Rex Y.) (Kamakura, Wagner A)
Customer equity drivers and future sales
1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)
Damage from corrective advertising: causes and cures
1
(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)
Brand communities and new product adoption:the influence and limits of oppositional loyalty
1
(Sinha, Rajiv K.) (Thompson, Scott A.)
Financial value of brands in mergers and acquisitions: Is value in the eye of the beholder?
1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)
Breaking through fast-forwarding: brand information and visual attention
1
(Brasel, S. Adam) (Gips, James)
Private-label use and store loyalty
1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)
Competitive density and the customer acquisition-retention trade-off
1
(Voss, Glenn B.) (Voss, Zannie Giraud)
The Effect of CEOs on firm performance
1
(Mackey, Alison)
Outside directors' industry-specific experience and firms' liability of newness
1
(Kor, Yasemin Y.) (Misangyi, Vilmos F.)
Does it pay to be different? an analysis of the relationship between corporate social and financiā¦
1
(Brammer, Stephen) (Millington, Andrew)
Top management incentive compensation and knowledge sharing in multinational corporations
1
(Fey, Carl F.) (Furu, Patrick)
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B. Penunjang
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Cases Harvard
Data Ekonomi & Bisnis
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PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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