Found 71 results for your keywords: publisher=Academy of Marketing Science
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The Influence of founding team company affiliations on firm behavior

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(Beckman, Christine M.)

Perceptions versus performance when managing extensions: new evidence about the role of fit betwe…

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(Carter, Robert E.) (Curry, David J.)

Exploring the dynamics of antecedents to consumer-brand identification with a new brand

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(Ahearne, Michael) (Lam, Son K.) (Mullins, Ryan) (Hayati, Babak) (Schillewaert, Niels)

Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high…

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(Grewal, Rajdeep) (Johnson, Jean L.) (Chandrashekaran, Murali) (Mallapragada, Girish)

Incumbents' defense strategies: a comparison of deterrence and shakeout strategy based on evoluti…

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(Homburg, Christian) (Furst, Andreas) (Ehrmann, Thomas) (Scheinker, Eugen)

Greening" the marketing mix: do firms do it and does it pay off?

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(Katsikeas, Constantine S.) (Leonidou, Constantinos N.)

It's not easy being green: the effects of attribute tradeoffs on green product preference and choice

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(Olson, Erik L.)

Critical service logic: making sense of value creation and co-creation

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(Gronroos, Christian) (Voima, Paivi)

Formative variables are unreal variables: why the formative MIMIC model is invalid

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(Cadogan, J W) (N, Lee) (Chamberlain, L)

Customer value, satisfaction, loyalty, and switching costs: an illustration from a business-to-bu…

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(Shankar, Venkatesh) (Lam, Shun Yin) (Erramilli, M. Krishna) (Murthy, Bvsan)

Marketing strategy: an assessment of the state of the field and outlook

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(Jayachandran, Satish) (Varadarajan, P. Rajan)

Personal selling and sales management: a relationship marketing perspective

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(Weitz, Barton A.) (Bradford, Kevin D.)

Customer value: the next source for competitive advantage

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(Woodruff, Robert B.)

Analyzing the commitment-loyalty link in service context

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(Pritchard, Mark P.) (Havitz, Mark E.) (Howard, Dennis R.)

Consumer switching costs: a typology, antecedents, and consequences

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(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)

Migrating" to new service providers: toward a unifying framework of consumers' switching behaviors

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(Bansal, Harvir S.) (Taylor, Shirley F.) (James, Yannik St.)

A Three-component model of customer commitment to service providers

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(Taylor, Shirley) (Bansal, Harvir S.) (Irving, P. Gregory)

Marketing strategy: an assessment of the state of the field and outlook

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(Jayachandran, Satish) (Varadarajan, P. Rajan)

Intraorganizational determinants of key account management effectiveness

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(Workman, John P.) (Homburg, Christian) (Jensen, Ove)

Consumer perceptions of product variants positioned on atypical attributes

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(Ratneshwar, S.) (Desai, Kalpesh Kaushik)
1 2 3 4 Berikutnya Hal. Akhir